MAM
IdeateLabs ropes in Dr. Bhaskar Das as new chairperson
Mumbai: Digital-first marketing solutions provider IdeateLabs has announced that Dr. Bhaskar Das has joined the company as chairman. He will be mentoring the senior leadership team in augmenting the company’s offerings across data, content, and community solutions.
IdeateLabs works across a body of clients, offering turnkey digital transformation solutions that enable brands to embrace the ever-evolving business environment. The company said that it operates as a preferred partner for brands, taking up the responsibility of impacting business outcomes using web 3.0 technologies and direct-to-consumer conversations for the brands.
IdeateLabs MD Amit Tripathi said, “IdeateLabs is enhancing capabilities across functions to build the most comprehensive solutions stack for the brands we work with. In order to navigate the challenges that such growth brings, it was imperative to bring an experienced eye to guide the company’s journey toward becoming a true marketing partner. Having known Dr. Das for more than a decade, we are absolutely delighted at his acceptance of working with the company to build the company’s vision as we diversify solutions with a customer first digital transformation strategy.”
Das added, “I am glad to have joined hands with this rapidly growing organisation. The company is committed to bringing innovative solutions for building brand conversations and is at par with the current market trends, especially in the world of metaverse and web 3.0 trends. I look forward to working cohesively with the senior management to sketch growth strategies for the group’s expansion in the Indian and international markets.”
Das is a well-known professional in the marketing and advertising industry. He has been associated with The Times of India (BCCL) as president and board member for over three decades; Zee Media as the group CEO; and Republic TV as the group president. Prior to joining IdeateLabs, Das was associated with Unica Token as director of content creation.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
