MAM
Idea Shop’s Vishal Mull starts digital venture ‘Fabform’
MUMBAI: Vishal Mull, former executive producer and creative director at Idea Shop, announces his first independent digital content network – ‘FabForm’ that will bring comic and quirky content on-the-go to the country’s internet generation.
Having contributed to the television industry for over two decades now, Vishal Mull has co-founded ‘FabForm’ with Prateik Mehta that aims to cater to the content demands of the country’s youth. The network introduces one-of-its-kind 7 days 7 shows format, stressing their aim to provide fresh, interesting, engaging and stress busting content thus making them the ultimate destination for youth entertainment.
Having been an integral force behind some of the most successful fiction and nonfiction shows, Vishal aims at bringing the regularity of television content to the web with his latest offering.
Fabform’s first offering The Comic Wallah (TCW) is the comedy wing to the network with comedy sketches, static memes and animated videos being a vital part of its programming . TCW offers shows like Nitibha knows, Tring Tring with Sid and Lights camera Arjun. While ‘Nitibha knows’ is hosted by ex-contestant of Big Boss- Nitibha Kaul which brings to light several problems faced by a girl on daily basis, ‘Tring Tring with Sid’ gives a sneak peek to the daily lives of famous Bollywood superstars and ‘Lights Camera Arjun’ inspires the youth to follow their dreams and encouraging them to make unconventional career choices. The show’s main lead is Arjun Fauzdar, winner of NDTV prime’s Reality show Ticket to Bollywood.
Talking about the genesis, Vishal Mull says, “Having produced for television and digital, it was inevitable that we would turn to creating content full time. It’s an exciting time to be in digital! We truly believe that the youth are hungry to be entertained and we are optimistic that our on-the-go entertainment will resonate well with their demands. TCW is our first digital channel and there are many more lined up for the immediate future.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
