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iCubesWire wins Central Park’s digital marketing mandate
MUMBAI: After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and other media duties.
Central Park is one of the largest accounts to be won by for iCubesWire and has put the company on an accelerated growth trajectory. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park.
iCubesWire founder and CEO Sahil Chopra said, “We hope to use the digital sphere to further enhance its brand connect. It is a great opportunity for us to use our strategic integrated solutions and help drive Central Park’s engagement with digital natives. We look forward to strengthening our relationship with Central Park.”
Central Park marketing head Suneet Singh says, “iCubesWire impressed us with its creative and strategic approach which was in line with our marketing strategy. Concept lifestyle is our niche and our brand is driven by enthusiasm and passion, which is why the partnership with iCubesWire will be a perfect fit for our communication requirements.”
According to E&Y, the digital industry is all set to touch the Rs 200 billion mark by 2020, with the digital advertising spend growing at 23-28 per cent. Nowadays, 85 per cent of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high quality audience for their products, services and messages.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
