MAM
iCubesWire ropes in Shashank B. V. to lead influencer content sales in the South
MUMBAI: iCubesWire has brought back a familiar face to fuel its southern ambitions. Shashank B. V. has been appointed business director – sales (South) to lead content sales for influencer marketing, with a laser focus on hyperlocal, creator-first storytelling that delivers both scale and substance.
Shashank, a digital veteran with over 20 years of experience, is no stranger to iCubesWire. His previous stint as group head, South, saw him lay the groundwork for the company’s growth in the region. Now, with influencer marketing entering a high-stakes era of ROI and relevance, Shashank’s brief is clear — connect brands with communities, not just clicks.
From past leadership roles at Hungama Digital Services, Times Internet, and Tyroo Media, he brings a sharp understanding of branded content and digital sales, with a network that straddles both blue-chip advertisers and fast-rising D2C disruptors.
Reporting to Nishant Sharma, co-founder and chief business officer at iCubesWire, Shashank will drive native integrations, performance-led influencer strategy, and multilingual content monetisation, all part of the agency’s aggressive push into the southern market.
As brands double down on creator commerce and culturally-rooted campaigns, iCubesWire is positioning itself as the go-to MarTech ally for brands looking to translate influence into impact and Shashank is back at the helm to make sure the story sticks.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
