MAM
iCubesWire launches Delta, a Digital Marketing Suite for Marketers
MUMBAI: iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. With Delta, a SaaS based engine, a single login is required to access the dashboard which chronicles all digital marketing reports and data under respective modules. It is a path breaking innovation which will prove to be beneficial for the clients, agencies and the entire marketing ecosystem.
Commenting on the launch, iCubesWire, CEO, Sahil Chopra says, “Having observed a huge gap in providing a seamless contact and data exchange between the client and the agency, we were certain that the onset of technology could bridge this gap, which was the need of the hour. This intrigued us to create a platform that streamlines the work and provides for a consistent flow of information between the marketer and the agency. The deep insights led us to create Delta as an industry solution. We are excited to launch this revolutionary product in the market which can be embedded by all the brands to keep a comprehensive track of the work.”
In simpler terms, Delta can be understood by its similarity with a ‘cellphone’ which integrates all the applications within a device thereby curtailing the need to access miscellaneous devices. It is a SaaS based application which caters to a wide plethora of tasks segregated by tabs on the panel. Starting from social media ad management, ORM & listening to audit analysis, competition study, influencer marketing, SEO search, creative library, etc., it has access to all the data and reports under one roof. Delta also has an in-built CRM which enables the clients, agency and vendor to be in sync with the job sheet progress and follow a process of transparency. These verticals have an autonomous tab assigned to them with the aim to consolidate the chores seamlessly and integrate the progress under one panel.
Speaking of the innovation, Central Park, GM Marketing, Suneet Singh says, “The industry lacked the unification of multiple ecosystems which now and again lead to haphazard marketing management. Being a marketing professional for over 19 years, I realized there was an ardent need for a platform which consolidates the entire to and fro process within the marketers, agency and likewise, and helps with seamless data flow and munching. Delta, as devised by iCubesWire, seems to be the solution which will streamline the work effortlessly. We are keen to start integrating it in our work process and hope for a smoother functioning of day-to-day tasks.”
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
