Account
iCubesWire bags digital mandate for Luxor
Mumbai: Digital marketing and creative agency iCubesWire has bagged digital and social media marketing mandate for writing instruments brand Luxor.
According to the mandate, the agency will shoulder the responsibility of implementing digital marketing practices for the brand. “The agency will spearhead digital branding, media buying, planning and mandate campaign strategies across all social channels,” the brand said.
Commenting on the association, Luxor Writing Instruments managing director Pooja Jain shared, “The online consumer behavior is ever-changing and to keep pace with our customers, we needed to tie up with an agency that understands the evolving dynamics of the online market. We are positive that iCubesWire, with its 12-year old strong foothold in the digital segment, can help us go beyond markets and communicate with our audience effectively.”
iCubesWire founder and CEO Sahil Chopra added, “We are off to a great start and are excited to welcome Luxor as one of our valued clients. We are looking forward to making significant contributions towards strengthening Luxor’s online presence and adding more value to the partnership.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
