MAM
ICICI Prudential promotes Bhatia to head of marketing
NEW DELHI: ICICI Prudential Life Insurance has appointed Abhishek Bhatia as the head of marketing. The 28-year old, whose career has spanned six years, was previously working as marketing manager with the same insurance company.
Bhatia, an alumnus of IIM Calcutta started his career with SmithKline Beecham Consumer Healthcare , where he was responsible for handling brand Boost. Bhatia decided to move on after a two and a half years stint there and joined ICICI Prudential Life Insurance as a brand manager.
Bhatia is pleased with his sojourn so far. “The main challenge is to think beyond convention. There is hardly any FMCG company with advertising plans looking beyond TV. Almost of all them seem to be missing out on impact. One of the reasons why I joined ICICI Prudential Life Insurance was the fact a new industry and a new company gives freedom and opportunity to do something different. Over here, the challenge was to start a brand from scratch. Having done that with the corporate brand, we also created categories like Retirement Solutions from a zero base. So it’s been quite challenging and satisfying as well,” said Bhatia.
Reminiscing his stint at SmithKline Beecham, he said, “The high point there was creating a 360 degree marketing plan around Sachin Tendulkar. Rather than distributing conventional freebies, we decided to go for memorabilia of Sachin. The idea was not only to reach out to mothers but kids as well, creating pester power.”
Bhatia and his team at ICICI Prudential Life Insurance, which is currently reviewing the media planning and buying account (currently with Initiative Media), has already worked some innovative campaigns. For instance, a tie-up with the Dabbawalla Organisation in Mumbai for a direct marketing exercise, to talk to the customer through a non-cluttered route, and thereby have a higher impact. Also, introducing a tax planner by the name of Chintamani on radio, who would answer consumer’s queries about the role of insurance in financial planning.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
