MAM
ICICI Bank and Kingfisher Airlines launch co-branded credit card
BANGALORE: Kingfisher Airlines has entered into an agreement with ICICI Bank to create a co-branded credit card that will allow its members a host of privileges and would also serve as an incentive to become loyal travelers of Kingfisher Airlines.
The target consumer for Kingfisher Airlines is the frequent-flying corporate traveler who seeks delight out of his flying experience. The Airline’s offering is in line with the expectations of the globally aligned Indian who has high propensity to spend. This consumer is also the right potential target for ICICI Bank’s premium credit card offerings and hence the fit between the two brands is strategically sound, claims an official release.
The credit card is being launched on the VISA platform and in addition to the standard Gold credit card benefits, customized features will be available to every cardholder. The special features include privileged access to lounges & restaurants, with free refreshments, at domestic airports, access to almost 180 golf clubs in India through special tie-ups and special packages for Golf Holidays across the world.
Credit card holders will also be eligible for special invitations for premium lifestyle shows and events like fashion shows, movie premieres etc. Another feature that is available for the members of the ICICI Bank-Kingfisher Airlines credit card is a 24×7 Concierge service that gives the card holder personalized assistance across various cities in India with services ranging from car rentals to city guides and more, the release adds.
Kingfisher Airlines would also recognise and offer incentives to its loyal consumers through a variety of benefits on the same co-branded credit card.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
