MAM
ICC enlists Prabhakaran Thanraj as VP-commercial & operations
MUMBAI: Prabhakaran Thanraj has reasons to be pleased. He’s just been appointed as the vice-president – commercial & operations at the apex global cricket administrative body – The International Cricket Council based in Dubai. For three years he was at the Asian Cricket Council (ACC), first as head of events & commercial, then being promoted as general manager – events and commercial in 2024..
At the ACC, along with the team, he helped monetise the Women’s Asia Cup, a 70 per cent higher value from Sony Pictures Networks India for the ACC media rights for the 2024-2031 cycle.
Prabha, as he is called by colleagues, began his career as a signage and branding coordinator at IMG Reliance for the Aircel Chennai Open from 2009-2012. It was onto the desk as a graphic designer for around two years with Cognizant Technology and hew switched to IMG Reliance as a graphic designer for a year. It was here that the Board of Control for Cricket in India (BCCI) spotted him and hired him as sponsorship manager for the Champions League 2013 and 2014. IMG Reliance once again lured him away as assistant sponsorship manager and he stayed put there for almost four years.
And then came the shift to the ACC which was a huge leap for Prabha. But he has proved himself. Today, he has a track record driving revenue through strategic partnerships, managing high-impact events, and leading successful marketing campaigns. And he is known for guiding teams, maximising brand impact, and advancing the sport’s reach on an international scale.
The ICC congratulated him and wishes him all the best for his innings with them. We, at indiantelevision.com, are sure Prabha will negotiate the googlies as well as the short-pitched deliveries well. And even pull some of them over mid-wicket for a six.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
