MAM
ICC enlists Prabhakaran Thanraj as VP-commercial & operations
MUMBAI: Prabhakaran Thanraj has reasons to be pleased. He’s just been appointed as the vice-president – commercial & operations at the apex global cricket administrative body – The International Cricket Council based in Dubai. For three years he was at the Asian Cricket Council (ACC), first as head of events & commercial, then being promoted as general manager – events and commercial in 2024..
At the ACC, along with the team, he helped monetise the Women’s Asia Cup, a 70 per cent higher value from Sony Pictures Networks India for the ACC media rights for the 2024-2031 cycle.
Prabha, as he is called by colleagues, began his career as a signage and branding coordinator at IMG Reliance for the Aircel Chennai Open from 2009-2012. It was onto the desk as a graphic designer for around two years with Cognizant Technology and hew switched to IMG Reliance as a graphic designer for a year. It was here that the Board of Control for Cricket in India (BCCI) spotted him and hired him as sponsorship manager for the Champions League 2013 and 2014. IMG Reliance once again lured him away as assistant sponsorship manager and he stayed put there for almost four years.
And then came the shift to the ACC which was a huge leap for Prabha. But he has proved himself. Today, he has a track record driving revenue through strategic partnerships, managing high-impact events, and leading successful marketing campaigns. And he is known for guiding teams, maximising brand impact, and advancing the sport’s reach on an international scale.
The ICC congratulated him and wishes him all the best for his innings with them. We, at indiantelevision.com, are sure Prabha will negotiate the googlies as well as the short-pitched deliveries well. And even pull some of them over mid-wicket for a six.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
