MAM
ICBC announces partnership with Vibrant Gujarat 2022
Mumbai: The Indo-Canadian Business Chamber (ICBC), the premiere organisation in India dedicated to promoting Indo-Canadian economic and bilateral relations, on Thursday announced a partnership with the Vibrant Gujarat Global Summit 2022, set to be held from 10-12 January 2022 in Gandhinagar, Gujarat.
This announcement of ICBC with the marquee event now in its 10th edition is indicative of growing closer ties between the two countries.
The central theme of the summit this year – ‘From Aatmanirbhar Gujarat to Aatmanirbhar Bharat,’ presents a unique opportunity to address shared contemporary challenges as well as points of confluence, while charting a path forward for global sustainable development. It will also present a strong platform for augmenting international cooperation and partnerships, said the statement. “Gujarat offers great opportunities for collaboration in key economic industries such as agro & food processing, renewable energy, EV automotive and pharmaceuticals, all areas under the active focus of ICBC,” it added.
“As the partner organisation at the 10th edition of Vibrant Gujarat, ICBC will be taking a business delegation to engage in conversations leading to fruitful collaborations between the State of Gujarat and Canada,” stated ICBC CEO Nadira Hamid. “It will be our endeavor to facilitate meaningful meetings to further the economic growth in the state, and strengthen ties between Gujarat and Canada.”
With the intention of raising the level of engagement and joint partnerships, the chamber will be holding a business session on 11 January 2022, on the sidelines of the summit. Leading Canadian companies across industries, as well as key stakeholders from the government of Gujarat, are expected to be a part of this initiative, with an intention to boost trade between the two regions.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
