MAM
ICA Italian Wood finishes elevates design excellence with EDIDA 2023
Mumbai: For four years in a row, ICA Italian Wood Finishes has actively engaged with Elle Deco International Design Awards (EDIDA) – India Edition, to recognise and encourage exceptional design talent.
Embracing the core philosophy of “design first” and living by the motto “Good Taste Shows,” ICA Italian Wood Finishes goes beyond the realm of wood finishes. ICA demonstrates a profound commitment to design, possessing an in-depth understanding of the language spoken by designers, and showcasing unwavering dedication to creativity.
ICA Pidilite president Manish Airee said, “Heartfelt congratulations to all the EDIDA winners. He mentioned, “At ICA, we take immense pride in our association with EDIDA. The partnership between Elle Décor and ICA stands as a strong testament to their shared commitment to pushing the boundaries of exceptional design and creating a space where innovation and creativity thrive.”
The integration between ICA – Italian Wood Finishes and EDIDA – 2023 was highlighted by their curated setup. The exhibit featured furniture pieces crafted by industry-leading architects and interior designers, coated with ICA finishes. This served as a subtle yet powerful representation of the brand’s ethos, encapsulated by the tagline “Good Taste Shows.”
This ongoing collaboration mirrors the inherent synergy between EDIDA, as the ultimate showcase for the future of design, and ICA’s commitment to thrust design to the forefront. ICA’s meticulously crafted finishes add a touch of glamour to aesthetics, harmonizing seamlessly with the overarching ethos of EDIDA, turning the partnership into a seamless celebration of design excellence.
Being a “design first” company means more than just producing top-notch products; it involves understanding the profound importance of creativity and acknowledging that design serves as the vehicle through which innovation flourishes. In the role of title sponsor at this prestigious event, dedicated to acknowledging and celebrating the pinnacle of design excellence, ICA cements its commitment to champion outstanding creative talent.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
