Account
IBD India starts 2016 with multiple account wins
MUMBAI: IBD India, the integrated brand development division of Percept-Hakuhodo has signed on an impressive number of clients to begin the year 2016. With three new account wins locked in, IBD India has already achieved outstanding growth to its business in 2016, further adding to its already remarkable portfolio.
The agency’s roster of clients has expanded with accounts from diverse industries spanning consumer products, realty, hospitality, fashion and lifestyle, industrial, IT and education, corporate and banking, media etc. The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer. IBD’s expertise lies in 360 degree integration by building specialist divisions and a unique method that enables it to deliver effective creative solutions at speed.
Commenting on the association, Swastik International MD Hitesh Sata said, “There is a thin line of difference between brand identity and brand image. Brand identity is how your brand appears to people in the form of audio or visual effects, whereas brand image is how your brand is perceived by your audience. Most of the advertising and branding agencies work on developing the brand identity, but IBD India is one of the agencies who also develop a very positive brand image for us. We are very happy and satisfied with the kind of work IBD India has done for us so far. Above all the agency has the right kind of attitude and a very supportive team to rely on.”
“These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space,” said IBD India MD Rahul Gupta. “A focused brand strategy coupled with intense capability building mechanisms and platforms are the reasons we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board, and we couldn’t be more thrilled with our developments,” he added in parting.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
