MAM
IAA World Congress 2019 – execs stress on customer centric approach
KOCHI: The International Advertising Association (IAA) – a global organisation inaugurated its first ever World Congress in India, in Kochi in grand style. The marquee event saw an eclectic mix of thought leaders, spiritual gurus, entertainers, domain experts and industry professionals discussing the future. Bollywood superstar Amitabh Bachchan, spiritual guru Shri Sri Sri Ravi Shankar, Srinivasan Swamy Chairman & World President, International Advertising Association, Punit Goenka , MD & CEO, Zee Entertainment Enterprises Limited and Kaushik Roy, Vice President/Area Director, Asia Pacific, IAA Global were present for the inauguration ceremony.
Punit Goenka, in his opening address, stressed on the ‘Brand Dharma’ theme of the World congress, as the basic principle a brand should follow, to connect with its customers and society at large. He said “what matters at the end of the day is the deep connect a brand establishes with the audience and the language, dialects in which the brand speaks with the audience. Also, how purely and honestly does the brand believe in the culture and value system of the audience.”
Excerpts from some of the key sessions:
Bollywood super star Amitabh Bachchan also spoke passionately on the topic. He mentioned that –“Customer’s hard earned money is Dharma, and a brand should sell their products accordingly, that should become brand’s Dharma. He internalised the theme and said that “My face is present on over 24 product's packaging. Not endorsing tobacco and alcohol products, that's my Dharma.”
Spiritual guru Sri Sri Ravishankar said that If you believe in your product's quality, it is Dharma. He spoke about the dangers of the virtual world that had resulted in personality disorders in young children. He said that “Video games per say encourages violence in children. Too much of screen exposure to kids impacts their central nervous system and hence the screen usage shall be controlled.”
Nandan Nilekeni, Ex Chairman, UIDAI and co-founder & Non-executive chairman Infosys during his session on “How India uses Digital technology” spoke about how Aadhar has been essential to provide everyone a digital ID. He also asserted Aadhar was not a data gathering instrument and rather uses minimal data to fulfil two key requirements of providing a basic and unique identity document as well as to ensure welfare benefits reach the right person.
HANS Paul Burkner, Chairman BCG on his topic Tech for Good talked about how personalisation is possible and doable and is absolute must for most companies as new consumers are really expecting personalisation of information and now companies have the tech to make it work. He indicated the fact that in today’s society, Privacy is dead but security is a big issue and both these are interlinked as there is need of respecting privacy and security needs of the customers. There is an issue of collecting data stealthily and utilising for the benefit of select enterprise. For true personalisation, there should be transparency in collecting data and consumers should control the data collected to bring a balance in personalization and privacy.
Penny Baldwin, Senior VP and CMO, Qualcomm Technologies spoke about how Mobile is the world’s largest tech platform in the history of mankind and how Brand Dharma of Qualcomm is innovation. According to Penny Mobile is the largest technology platform with 8 BN connections all over world and There's a huge opportunity for marketers and advertisers to reach their audience even in remotest areas with the rise in data consumption.
Shivakumar Group Executive President-Strategy & Business Development, Aditya Birla Group, introduced the audience to the DUCA (Digitally unacceptable content and attitude) world. He mentioned that digital has become mainstream. Digital world consumers are more aware and more cynical and more distrusting. He said people trust people like them. In a digital world it is society not your stakeholder and not your board that matters. If you need to build trust you need to build that trust in society. He also shared nine lessons for brands to survive in the digital age that include, Collective experience is a dominant force, Internal culture and speed of company matters , ethical vs legal (more ethical), heritage is a driver of trust, reliability is the foundation of trust, Data handling , what will you do with it as privacy is big issue and hence brands should self-regulate, should have same standards for transparency for you and partners, have clear social media guidelines, junior people should not handle the social handles of senior agreement.
Jonas Kjellberg, lecturer, author, venture investor and co-creator Skype talked about three key gears building game changing companies and deploying capital. He spoke about customer acquisition, customer delight and zero cost innovation. Jonas said ,”what a customer loved before, today it has become commodity so there is need to spend time and energy on tomorrow ‘s delight through innovation and not only about today’s efficiency and functionality. Innovation in business model should be zero/ no cost innovation like Air B&B, Uber and Alibaba as these businesses gained from innovating and not imitating.
MAM
HDFC ERGO names Parthanil Ghosh as MD and CEO from April 16, 2026
Executive Director to succeed Anuj Tyagi; appointment awaits IRDAI approval.
MUMBAI: In insurance, planning for tomorrow is the business. At HDFC ERGO, that future now has a new name. The Board of HDFC ERGO General Insurance Company has approved the elevation of Parthanil Ghosh as managing director and chief executive officer, effective April 16, 2026, subject to regulatory clearance from the Insurance Regulatory and Development Authority of India (IRDAI). He will succeed Anuj Tyagi in the role.
Ghosh brings more than three decades of experience across financial services and insurance, including over 16 years in the general insurance sector spanning underwriting, claims, reinsurance strategy, crop insurance and digital transformation. He joined HDFC ERGO in 2016 following the merger with L&T General Insurance and has served as Executive Director since May 1, 2025.
During his tenure, Ghosh has been closely involved in shaping the company’s expansion strategy, particularly strengthening its retail franchise while building capabilities across commercial lines and technology driven operations. His responsibilities have spanned areas such as claims management, underwriting strategy and digital innovation.
He also played a key role in two major integrations that reshaped the company’s structure: the consolidation of L&T General Insurance and the merger with Apollo Munich Health Insurance. These integrations helped build a unified operating platform for the insurer and expanded its presence across health and general insurance segments.
Over the years, Ghosh has led initiatives focused on improving customer trust and transparency in insurance, including efforts to simplify products, strengthen claims experience and integrate technology into customer facing processes.
HDFC ERGO chairman of the board Keki M Mistry said the leadership transition reflects the board’s confidence in Ghosh’s strategic and operational experience.
“Parthanil brings extensive industry knowledge, deep operational insight and strong strategic leadership to the role. He has been a key contributor to the company’s progress and success in recent years, helping strengthen its market position and build a culture centred on customer trust and technical excellence,” Mistry said, while also thanking Tyagi for his contributions and wishing him success in his future entrepreneurial pursuits.
ERGO International AG chairman of the board of management and chief operating officer of the international business Theo Kokkalas highlighted India’s importance in the group’s global strategy.
“India is a strategic growth market for us. I am convinced that under the leadership of Ghosh, the company will continue to build on its success through technical excellence, customer centricity and digital innovation,” he said.
Once regulatory approvals are secured, Ghosh will formally take over leadership of HDFC ERGO in April 2026, steering the insurer into its next phase of growth in India’s competitive general insurance market.
