MAM
IAA to organise webinar series on ‘world goes digital’
MUMBAI: International Advertising Association (IAA) India Chapter has invited mCordis co-ounder & managing partner EMEA Paul Berney on its next webinar to be held on 22 May 2014, 4:00 pm onwards. He has over 25 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He was recently invited to join the editorial board of the IDM and was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine 2013.
Free Press Journal director Abhishek Karnani and Mahindra Special Services Group head – marketing and public relations, Manish Advani are co-chairing the IAA Webinar series.
Questions for Berney can be submitted through the IAA India Chapter Facebook page. The hangout will be broadcast live on IAA’s YouTube channel.
International Advertising Association (IAA) India Chapter had recently hosted speakers like Citi (India) ceo Sajeev Kapoor, Bookmyshow.com founder and CEO Ashish Hemrajani, Google (India) MD Rajan Anandan, Linkedin (India) MD Nishant Rao, Rediff.com founder Ajit Balakrishnan, SAP chief story teller Julie Roehm and Hungama Digital Media Entertainment CEO & MD Neeraj Roy.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
