MAM
IAA organises IndIAA Awards to salute the idea ‘India’
Mumbai: The International Advertising Association (IAA), an integrated advertising trade association, is organising the IAA IndIAA awards to salute the idea that is India.
The IAA IndIAA Awards will be presented on 23 August at the Ballroom, Taj Landsend, Bandra (W) at 6:30 p.m. onwards.
IAA India chapter president Megha Tata said, “As the country celebrates 75 years of its independence, we will be structuring our awards event around the meaningful role communication has played in fostering the idea that is India. I am very happy that in its 7th year, the IndIAA Awards has carved out a special prestigious niche in the minds of the communication industry.”
IndIAA Awards committee chairperson Abhishek Karnani added, “These are unique awards that salute real, hard-working advertising. The shortlist is compiled by a set of senior journalists, and these are judged by an eminent jury comprised of advertisers who own and invest in brands. The awards are presented to the co-creators of the winning work.”
Nestle India chairman & managing director Suresh Narayanan chairs the jury this year, and participants include Accenture managing director Charulata Ravikumar, Unacademy partner & chief marketing officer Karan Shroff, Sugar Cosmetics CEO & co-founder Vineeta Singh, and Mahindra Holidays & Resorts India COO Vivek Khanna.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
