MAM
IAA India Chapter re-elects Punit Goenka as president
MUMBAI: The India chapter of the International Advertising Association (IAA) has re-elected Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka as its president. This will be Goenka’s second term in a row.
Discovery South Asia MD Megha Tata was named as the vice-president. According to reports, Indian Express Group’s Anant Goenka, Free Press Journal’s Abhishek Karnani, Deshdoot’s Janak Sarda, Mathrubhumi’s MV Shreyams Kumar and Eeenadu Group’s I Venkat have also been elected to the Managing Committee.
Speaking on his re-election, Goenka said, "IAA will continue to invest its time and energy in addressing key industry level interests, in order to enhance the overall professional ecosystem. As one team, we will continue to roll out our intellectual properties, with an enhanced focus on regional markets. As an institution, we will also continue to play an important role in espousing cause-related initiatives, which are in line with our ethos of "what's good, is good for business”. It has been a wonderful experience serving such an esteemed institution and I look forward to working closely with its members for the second term. I shall continue to seek their support and co-operation and wish them all the very best.”
On being named as vice-president, Tata said on Linkedin, “Humbled to be elected in two of the leading industry bodies! As a director in Indian Broadcasting Foundation and as a Vice President in IAA India Chapter! Looking forward to contributing in a meaningful way to the industry from whom I have got so much!”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
