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IAA India Chapter re-elects Punit Goenka as president
MUMBAI: The India chapter of the International Advertising Association (IAA) has re-elected Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka as its president. This will be Goenka’s second term in a row.
Discovery South Asia MD Megha Tata was named as the vice-president. According to reports, Indian Express Group’s Anant Goenka, Free Press Journal’s Abhishek Karnani, Deshdoot’s Janak Sarda, Mathrubhumi’s MV Shreyams Kumar and Eeenadu Group’s I Venkat have also been elected to the Managing Committee.
Speaking on his re-election, Goenka said, "IAA will continue to invest its time and energy in addressing key industry level interests, in order to enhance the overall professional ecosystem. As one team, we will continue to roll out our intellectual properties, with an enhanced focus on regional markets. As an institution, we will also continue to play an important role in espousing cause-related initiatives, which are in line with our ethos of "what's good, is good for business”. It has been a wonderful experience serving such an esteemed institution and I look forward to working closely with its members for the second term. I shall continue to seek their support and co-operation and wish them all the very best.”
On being named as vice-president, Tata said on Linkedin, “Humbled to be elected in two of the leading industry bodies! As a director in Indian Broadcasting Foundation and as a Vice President in IAA India Chapter! Looking forward to contributing in a meaningful way to the industry from whom I have got so much!”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
