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IAA India Chapter announces stellar line-up in mancom for FY 23-24
Mumbai: The members co-opted and invited to the managing committee of the India Chapter of IAA for the financial year 2023-24, were announced at the first meeting of the managing committee chaired by the re-elected president, ABP Network chief executive officer Avinash Pandey.
Pandey said, “IAA India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers. I am lucky that I enjoy support of such accomplished individuals in fulfilling the motto of IAA that advertising is a force for good. IAA India would be coming out with fresh new initiatives enabling social changes for good.”
IAA India Chapter VP Abhishek Karnani said, “I am very glad to be a part of a well-diversified team of Marcom leaders who will be leading the India Chapter in the year ahead. We are committed to promoting an ecosystem of excellence in every area we are involved in. Sustainability, Tech, Marketing, Creative Excellence and more. Look out for new initiatives and a drive to showcase communication as a force for good”
The Mancom members are:
● Zee Entertainment Enterprises Ltd – president, Business South Asia – Rahul Johri
● Hungama Digital Media Entertainment Pvt Ltd – founder – Neeraj Roy
● EROS Media World PLC – Group CEO – Pradeep Dwivedi
● neOwn – founder – Kranti Gada
● Viacom18 Media Pvt Ltd – head, Hindi mass entertainment & kids TV Network – Nina Elavia Jaipuria
● EENADU – director – I Venkat
● Canco Advertising Pvt Ltd – founder – Ramesh Narayan
● The Salt Inc Consulting & Aidem Ventures – CEO & founder – Neena Dasgupta
● Havas Group India – chief executive officer – Rana Barua
● The Times of India Group – president – Partha Sinha
● IdeateLabs – chairperson – Dr. Bhaskar Das
● The Horologists – founder & president – Mitrajit Bhattacharya
● Madison Communications Pvt. Ltd. – chairman & managing director – Sam Balsara
● Laqshya Media Group – managing director – Alok Jalan
● HT Media Ltd – executive director – Rajeev Beotra
● Indira Television Ltd. – director – Rani Reddy
● Sambad Group – MD – Monica Nayyar Patnaik
● Google India – marketing director for platforms and devices – Neha Barjatya
● Netcon Technologies – corporate advisor – P N Mahadevan
● Meta India – head – ads business – Arun Srinivas
● Meta India – head – agency business – Gauravjeet Singh
● Intelligent Insights Pvt Ltd – founder – Ashok Venkatramani
● Dabur India – head of media – Rajiv Dubey
● Samsonite – CEO – Jai Krishnan
● Crayons Advertising Ltd. – MD – Kunal Lalani
At the AGM held on 27 September 2023, the following office bearers were elected:
● Abhishek Karnani (president, Free Press Journal Group)- VP
● Nandini Dias (Independent Advisor)- Hon. Secretary
● Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer
Cosmos-Maya CEO Megha Tata will continue as an ex-officio office bearer as immediate past president.
The other elected members of the managing committee were:
● R K Swamy Ltd – chairman & MD – Srinivasan K Swamy
● Mathrubhumi Printing & Publishing Co Ltd – MD – M.V. Shreyams Kumar
● GroupM – CEO-South Asia – Prasanth Kumar
● The Indian Express Pvt Ltd – executive director – Anant Goenka
● Blue Logic Systems – director – Janak Sarda
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
