MAM
IAA appoints Srinivasan Swamy as president
MUMBAI: International Advertising Association India Chapter has unanimously elected RK Swamy BBDO chairman and MD Srinivasan Swamy as president for the year 2012-2013 at the Annual General Meeting on 2 November.
Swamy was the VP of the association for the year 2011-2012.
Swamy said, “In today‘s global economy, associations like the IAA play a pivotal role in building cross- cultural bridges, and in ensuring a seamless transition of ideas and interests across the world”.
Since the IAA represented marketers, agencies and the media, it had a very important role to play in developing the communication industry in the country and across the globe, he added.
Swamy said that apart from the Olive Crown awards and the other regular activities that the IAA conducts, he would make a concerted effort to spread the activities of the India Chapter to different parts of the country. Another thrust area would be to get mid-sized agencies and media houses to get further involved in the activities of the IAA so that they could benefit from the involvement and participation.
He is replacing Reliance Industries president- Brand Strategy and Marketing Communication Kaushik Roy who was the president of IAA India Chapter for two years.
Roy said, “As I bid adieu, post my two year stint as the president of the IAA India Chapter, I feel happy to have been a part of this eventful roster of events. I have to thank Mr Pradeep Guha (VP and Area Director (Asia Pacific) of the IAA), for orchestrating this CEO Delegation 2012 that saw 23 top-ranking professionals, from across marketing, advertising and the media. My grateful thanks to all my Mancom colleagues who have been so generous with their time to support all the programmes we have had in the last two years.”
Meanwhile, Crayons Advertising MD Kunal Lalani will be taking over the role of VP of the association, replacing Swamy.
Kunal Lalani, MD of Crayons Advertising has been appointed Vice President of the Association.
Turner International India GM- Entertainment Networks – South Asia Monica Tata will take over the responsibility of honorary secretary, while Jaya Advertising director and chairman Jaideep Gandhi will play the role of treasurer.
The managing committee members elected are Avinash Pandey (MCCS COO), M.G.Parameswaran (Draftfcb + Ulka Advertising executive director and CEO), Neeraj Roy (Hungama Digital Media Entertainment MD and CEO), Raj Nayak (Colors CEO) and Sam Balsara (Madison World chairman and MD) and the new Committee also co-opted Ramesh Narayan (Canco Advertising co-founder), Shreyams Kumar (The Mathrubhumi Ptg and Pbg director), Arunabh Das Shrama (BCCl president), Abhisek Karnani, Manish Advani (Mahindra SSG head marketing and PR) and Neville Taraporewala (Microsoft director India Advertiser and Publisher Solutions Group).
The India Chapter of IAA (IC-IAA) was incorporated in July 1991 to constitute a local Chapter of the global body.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
