MAM
IAA appoints Frank Cutitta as CEO
NEW YORK: The International Advertising Association (IAA), the only global partnership association of advertisers, agencies, the media and related services, has announced the appointment of Frank Cutitta as its chief executive officer.
Cutitta will be responsible for day-to-day management aspects of IAA and will report directly to the association’s world president and executive committee.
In detail, his responsibilities will include aspects of membership retention and development, professional development, freedom of commercial speech initiatives, university accreditation programmes, awards programmes, and alliances.
Before this, Cutitta served as corporate senior vice president at International Data Group (IDG) where he was responsible for building global programmes and alliances across IDG’s 300 publications, 51 research offices and 168 expo and conference organizations in over 70 countries.
As an IAA corporate member, Cutitta also served as the association’s vice president-Communications and Vision for the past three years.
A company release quoted Cutitta as saying, “It is an incredible honor to be selected to lead the IAA and its prestigious membership base. I look forward to upholding the strong traditions of the organization while assuring it mirrors the latest trends and best practices that our constituents need to grow professionally in this very dynamic industry.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
