MAM
IAA announces its new Initiative ‘World Goes Digital’
MUMBAI: The International Association of Advertisers (India Chapter) has announced its series of webinars with the theme ‘World Goes Digital‘. Through this initiative the body hopes to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.
IAA India Chapter president Srinivasan K Swamy said, “With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world.”
Free Press Journal director Abhishek Karnani and Mahindra Special Services Group head – marketing and public relations Manish Advani will be co-chairing the IAA webinar series.
Speaking on the same Karnani said, “Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series.”
“We are using the Google Hangout platform for the interaction. And coincidentally, we have Google India managing director Mr. Rajan Anandan, in our inaugural session on Wednesday, 25 April at 3pm,” said Advani.
Anandan who heads Google in India has also been he was managing director of Microsoft‘s sales marketing and services business in India. He is currently also on the Advisory Board of Innovize Tech and 24/7 Techies.
In the last few months, the IAA India Chapter has conducted a series of activities like the IAA Leadership Awards, IAA Mentorship Webinar, a Gender Sensitization Seminar, and the IAA Olive Crown Awards apart from the monthly “IAA Debates” on topical issues concerning the industry.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
