MAM
i3 Mobile and ESPN hatch alliance to give users audio highlights
Di3 Mobile Inc. a premium wireless media content and service provider in America and ESPN which claims to be The Worldwide Leader in Sports have announced an agreement to offer ESPN Radio SportsCenter audio reports updated every 20 minutes directly to Pronto users across America from 28 June.
To receive ESPN Radio SportsCenter reports, subscribers can call Pronto and say, “Get me the top sports headlines,” to hear ESPN anchors deliver the latest sports news updates. Sports fans can now stay up to the minute on the World Cup — or get any other sports news all with one call to Pronto. The alliance fits in with ESPN’s strategy to reach sports fans whenever, wherever an official release informs.
Pronto is a premium monthly subscription service that works on any phone with any calling plan. Pronto delivers information and service 24 hours a day, with live operators that are available to provide detailed answers for more complicated inquiries. Pronto users can also send e-mails with just the sound of their voice and access virtually any information they need just by asking — from stock quotes, weather reports, driving directions and airline schedules.
The agreement with ESPN follows recent announcements that Wall Street Journal business and market reports as well as CNN news business updates, are also available from Pronto. The addition of ESPN gives Pronto users 24/7 access to news and information from the world’s leading news and sports brands.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
