AD Agencies
I will return after ‘Bhootnath Returns’: Nitesh Tiwari
MUMBAI: After his first directorial debut, Chillar Party, Leo Burnett’s chief creative officer (CCO) Nitesh Tiwari’s second film Bhootnath Returns, starring Amitabh Bachchan, will hit the screens in April, this year.
And it is after this that the man will return to the creative agency.
“I was supposed to join back in February and because of the film it got a little delayed,” says Tiwari rubbishing the various speculations about him not coming back to Leo Burnett.
“I will be back in April once the film releases,” says Tiwari.
Another rumour doing the rounds in the industry is that of Leo Burnett’s chief creative officer India subcontinent KV Sridhar (Pops) leaving the agency.
“I’m not going anywhere. It is all rubbish,” says Pops to indiantelevision.com. “If I stand for elections for Aam Aadmi Party, I will let people know,” he adds in humour.
In 2012, both Pops and Tiwari were handed over the additional roles of looking at the subcontinent and pan-India, respectively, with an aim to better and grow the agency.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
