Ad Campaigns
Hyundai Motors launches ‘Brilliant Moment’ campaign
MUMBAI: India’s second largest car manufacturer and largest exporter Hyundai Motors India Ltd, has launched a unique Hyundai campaign ‘Brilliant Moments’ to celebrate 20 years of sales and production in the Indian market. The campaign will invoke nostalgic memories to connect with 5.5 million valuable Hyundai customers.
The Brilliant Moments Campaign will provide a unique experience through various experiential marketing, sales and service initiatives at all Hyundai touch points and invite the customers of Santro, Accent and i10 to share their brilliant moment stories.
Hyundai Motor India MD and CEO YK Koo said, “As we set our vision for the next 20 years to become the most beloved and trusted, modern premium brand, attain market leadership and be a great place to work, we want to thank and extend gratitude to all our customers who entrusted us with their love, trust and became a part of this beautiful journey in the past 20 years.”
“Since the launch of Santro in 1998, evolution of a revolution has been the DNA of Hyundai. As a Dynamic and modern premium brand, with a strong philosophy of making in India for the world, our products have redefined the auto industry and are a true expression of Hyundai’s innovation, global technology-led Elexecution and our futuristic approach towards clean and connected mobility solutions. We would like to continue this successful journey for the next 20 years and realise our vision of becoming lifetime partners in automobile and beyond,” he added
From 27 June to 31 July Hyundai will be releasing an emotionally connecting films ‘The Deal with ACCENT’ and ‘Army with SANTRO’ and will be promoted on social media and digital platforms.
Top 10 brilliant stories will be promoted for voting and the top three films with highest votes would be chosen as winners. The winners will be gifted Hyundai cars at a mega event in presence of our corporate brand ambassador Shah Rukh Khan, a domestic holiday for 10 couples and 1000 gift vouchers for lucky winners.
To commemorate these 20 years and trust in brand Hyundai, the customers of the three models can avail special service like free comprehensive car inspections, 10 per cent discount on spare parts and 20 per cent discount on mechanical labour, oil and value added services during the month of July 2018.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
