Ad Campaigns
Hyundai Motor India launches ‘Super Delight Days’ campaign
Mumbai: Hyundai Motor India has launched its festive campaign ‘Hyundai Super Delight Days’, aimed at bringing families together for celebration. The campaign offers customer benefits of up to Rs 80,629 on the Hyundai Venue, Rs 58,000 on the Hyundai Grand i10 Nios, Rs 42,972 on the Hyundai Exter, and Rs 55,000 on the Hyundai i20, enhancing the festive season for Hyundai customers.
Speaking about the campaign, Hyundai Motor India whole-time director & chief operating officer Tarun Garg said, “This festive season, HMIL invites customers to embark on a journey filled with happiness, excitement, and cherished memories. We are thrilled to launch the Hyundai super delight days campaign, a perfect way to engage with our customers during this festive season. The campaign reflects the deep-rooted emotional connections our customers share with their vehicles, especially during festivals when purchasing a new car is considered auspicious. With this campaign, we want to make every visit to our showroom an exciting and joyous experience. To make the celebrations even more delightful, we have introduced new models and variants and are offering exclusive festive benefits across our range of cars, helping customers drive home their favorite Hyundai.”
The campaign film highlights the excitement of discovering offers and sharing moments with loved ones. Featuring families visiting Hyundai showrooms, it shows how each purchase contributes to their festive celebrations. Hyundai super delight days is being promoted in HMIL showrooms nationwide, encouraging customers to enjoy the benefits of owning a Hyundai, along with special offers.
HMIL vehicles are equipped with safety, connectivity, comfort, and advanced features, ensuring a satisfying ownership experience. As of October 2024, HMIL’s extensive network includes 1,388 sales touchpoints and 1,580 service points across the country, ready to ensure timely deliveries of Hyundai cars during this festive season.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
