Ad Campaigns
Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign
Mumbai: Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, ‘Space Bhi. Mileage Bhi’. This initiative reflects HMIL’s commitment to innovation and sustainable mobility solutions, featuring the Exter and Grand i10 Nios Hy-CNG duo to meet evolving customer travel needs.
The campaign emphasizes the convenience of Hy-CNG duo technology, showcasing its spacious boot and fuel efficiency. Known for its innovative marketing and customer focus, HMIL aims to resonate with the audience by highlighting the benefits of dual-cylinder CNG technology. The campaign invites viewers into an engaging and aspirational world while demonstrating how Hy-CNG duo addresses common concerns associated with CNG vehicles.
Hyundai Motor India whole time director & COO Tarun Garg said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the Exter and Grand i10 Nios rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the Exter and Grand i10 Nios highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”
The TVC film features a relatable storyline centered on a character embodying the spirit and features of the Exter Hy-CNG Duo. Set against the backdrop of an Indian marriage, it highlights how the vehicle’s spacious boot and fuel efficiency simplify luggage transport. The campaign effectively communicates the message ‘Space Bhi. Mileage Bhi’ to create a lasting impression.
This multi-channel campaign will be promoted across digital and social media platforms. Aimed at increasing website visits and video views, it will leverage programmatic platforms to target auto enthusiasts, family oriented individuals, and travel enthusiasts.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
