Ad Campaigns
Hyundai encapsulates life journey of Indian women cricketers in new campaign
Mumbai: Smart mobility solutions provider Hyundai Motor India has launched #TheDriveWithin campaign to celebrate the spirit of sports and showcase the inspiring real life stories of four Indian cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. The campaign will capture real events and stories from the lives of the four women cricketers that have had a significant and strong contribution to Indian cricket.
The four individual films encapsulate one key moment in the lives of Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. Each film individually showcases how a key person in the lives of these young and talented Women cricketers has encouraged, challenged and supported them in their journey to harness #TheDriveWithin.
The first film showcases Smriti Mandhana’s life story and the genesis of her journey of becoming a cricketer. The film captures the encouragement and support Smriti received to follow her passions of becoming an Indian women cricketer.
The second film captures the real life story of Shafali Verma and her determination to play cricket alongside boys her age. The film encapsulates the pinnacle of her tenacity when she approaches her father and say’s “Papaji, baal kaat do, balla chalana hai.”
Taniyaa Bhatia’s true story is chronicled in the third film that portrays her capitalising her height and donning the legacy of gloves to become a wicketkeeper batter. It further showcases her parent’s role in encouraging her towards becoming a wicketkeeper batter by passing on her father’s wicketkeeper gloves to her.
The final film showcases Jemima Rodriguez on her quest of becoming an Indian women cricketer, with her school principal challenging her to make it to the Indian squad. When she falls short in selection trials, the film showcases her grit to come back even harder and overcome her challenges.
“Hyundai has shared immense synergies with the Spirit of Sports. Athletes across the globe are driven by passion and commitment, while also undergoing years of gruelling training that enables them to become top performers at the world stage,” said Hyundai Motor India MD & CEO. “Unsoo KimAt Hyundai, we too share this Spirit; developing products and solutions that are built with passion and commitment. #TheDriveWithin campaign, is yet another initiative by Hyundai to inspire athletes with true stories of Indian Women Cricketers, showcasing their grit and determination to succeed.”
#TheDriveWithin campaign will run from March to April, showcasing Hyundai’s commitment to inspire women athletes and celebrate International Women’s Day, according to the brand.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
