Brands
Hyundai drives into glamour with Filmfare for third year
MUMBAI: Lights, camera, Creta! Hyundai takes the spotlight again. Hyundai Motor India Limited (HMIL) has announced its continued partnership with the Filmfare Awards for the third consecutive year, reinforcing its connection with India’s cultural heartbeat. The collaboration reflects HMIL’s commitment to blending mobility with aspiration, celebrating cinema while engaging millions of customers nationwide.
“Indian cinema evolves with every frame, and Hyundai evolves with every journey,” said HMIL whole-time director and COO Tarun Garg. “Our association with Filmfare reflects our commitment to innovation, technology, and the aspirations of the families we’ve served for nearly 30 years. Our brand philosophy, Progress for Humanity, guides every action we take, from products to CSR initiatives, creating meaningful change in people’s lives.”
This year, the partnership is extra special as the Hyundai Creta marks a decade as the “King of SUVs” in India. Since its 2015 launch, the Creta has redefined the SUV segment with cutting-edge design, performance, and customer satisfaction. The latest Hyundai Creta King will make a grand appearance at the awards, turning heads on and off the red carpet.
HMIL is also driving India toward a greener future with its electric lineup, including the award-winning Ioniq 5 and the Creta electric, alongside sustainability and CSR initiatives such as Samarth by Hyundai and the Ioniq 5 forest program. These efforts highlight Hyundai’s commitment to inclusive and responsible progress.
Through this long-standing partnership, Hyundai continues to celebrate India’s cultural milestones, proving that the brand is not just about mobility, but about creating experiences that resonate with the heart and imagination of its customers.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
