MAM
Hyundai books 6000 TV spots for new Eon launch
BANGALORE: Car maker Hyundai Motor India Limited (HMIL) has booked 6000 spots on general entertainment and major news channels for the new Eon that its claims has been built on a completely new platform made for the Indian market.
The communication, which commenced with the launch of the Eon in Delhi on 13 October, will be aired across the popular Hindi and regional general entertainment channels and news over the next six weeks.
“One 60 second TVC created by HMIL‘s in-house creative agency Innocean, made by ShawnTell and directed by Damien Toogood has been made. This TVC has been pared to 40 and 30 seconds and will be aired during different spots,” revealed HMIL‘s Eon brand manager Amit Patel while speaking with www.indiantelevevision.com. “Our Eon campaign is around television, radio, print digital and outdoor.”
HMIL managing director and CEO H W Park said, “Eon has been specifically built keeping in mind varied Indian conditions and special requirements of our esteemed Indian customers. The Eon will further expand our market share in the fast-growing small car segment in the Indian market.”
Hyundai India is trying to take on the Maruti Alto and is looking at sales volumes of around 150,000 units over a 12-month period. “The company will be spending between Rs.300 to Rs.400 million towards brand building and marketing alone for the Eon,” revealed an automobile industry source.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
