MAM
Hutch launches devotional caller tune service
MUMBAI: After film song tunes and then the real songs as caller tunes, now it is the turn of devotional tunes. Cellular service provider Hutch has launched devotional caller tunes for its subscribers in Delhi.
Subscribers can dial 123 from their Hutch phone and say ‘Caller Tunes’ followed by ‘Devotional’ to set popular aartis and bhajans as their caller tunes. Over 50 devotional caller tunes are being offered in diverse regional languages such as Hindi, Punjabi, Bengali, Tamil, Telugu and Kannada.
Speaking on the introduction of this new segment of Caller Tunes, Hutch operations director Sanjoy Mukerji said, “Hutch constantly innovates in its value added services to enhance the subscriber’s experience of our service and at the same time reach out to a wider audience. Our latest offering will not only help subscribers use their favourite devotional songs as Caller Tunes, but will also add to the rich content that already marks this service.”
Caller Tunes which Hutch launched in October offers tunes in Bollywood, International, Punjabi, Record-My-Own, Indi Pop, Dialogues, Hutch Tunes, Instrumental, Shuffle-Your-Tunes, and Whacky Sounds at a nominal fee of Rs. 30 a month for three caller tunes for free and additional caller tunes are charged at rate of Rs. 10 per song, informs a comapny release.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
