AD Agencies
Human bags branding and communications mandate for Co2Exist
Mumbai: Recently launched integrated agency, Human, by creative duo Chirag Raheja and Imran Khan, who are walking their independent path after a long stint in the advertising world, bags its first branding and communication mandate for Co2Exist.
Co2Exist is an Indian startup that helps companies and individuals realize their climate commitments. Their goal is to help people across the world achieve a carbon-neutral status while generating revenue for their green efforts.
Commenting on the partnership, Co2Exist director Menaka Pohani said “Human, founded by Chirag and Imran, was a logical choice for Co2Exist’s communications partner.
Their approach, work ethic and professionalism stood apart and is what helped us make our decision to partner with them for our communications plan. Their innovative strategies and expertise in creating impactful marketing campaigns align seamlessly with our commitment to promoting sustainable practices and reducing carbon emissions.
Our decision to appoint Human was driven by our mutual vision to raise awareness and take effective action in combating climate change. By engaging with Human, we aim to amplify our message, reach a wider audience, and inspire behavioural change on a global scale. We believe that this collaboration will enhance our efforts in building a more sustainable future.”
The agency’s mandate includes working on the brand’s identity and digital communication strategy, and implementing clutter-breaking ideas that effect change.
Pohani continued, “On the identity front, Human has already designed a logo for the brand – one that reflects the key aspects of sustainability – restoring our green cover and water bodies, and switching to sustainable power sources to reduce the burden of consumption on the planet.”
Commenting on the logo, Human co-founder and director Imran Khan said “Sustainability is a very broad idea, and capturing the intent of the brand is always crucial. I’m glad we found a genuine depiction of the brand’s purpose, and hope to extend it in many different ways going forward.”
Commenting on the partnership, Human co-founder and director Chirag Raheja said “Co2Exist is an idea whose time has come. Their business resonates deeply with our ethos of creating work that’s good for the people, and the planet at large. So when we were offered a chance to be their communications partner, we leaped at it. We feel honored to be their partner of choice, and intend to fully repay the trust placed in us through work that drives meaningful results.”
Khan added, “Our goal is and will always be to work with purpose-driven brands. Co2Exist’s purpose is as big as it gets – they’re literally out there trying to save the world from the clutches of climate change. We couldn’t have asked for a better first client. I’m excited about the win, and look forward to creating work that drives positive change. “
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
