MAM
HUL’s Sudhir Sitapati joins Godrej Consumer Products as MD & CEO
Mumbai: Godrej Consumer Products Limited (GCPL) today announced changes to its leadership team, effective 18 October 18 2021. Sudhir Sitapati will join GCPL as managing director and chief executive officer. Nisaba Godrej, currently the chairperson and MD of the company, will continue to serve as executive chairperson. Sitapati’s appointment will enable GCPL to leverage his significant experience in building sustainable and profitable businesses to guide the growth strategy going forward.
During his 22 years at Hindustan Unilever Ltd (HUL), Sitapati led teams across categories and functions in India, Europe, South East Asia and Africa to create significant value for the business. He was appointed to the HUL management committee as an executive director in 2016, making him one of its youngest ever members. Under his leadership, HUL built up its foods and refreshments business as one of the largest in India. This included the $5 billion merger and integration of GlaxoSmithKline Consumer Healthcare with HUL, the largest deal of its kind in the FMCG sector in India.
Sitapati is currently the co-chair of the CII National Committee of Food Processing and is a past co-chair of the FMCG Committee. He has an MBA from the Indian Institute of Management, Ahmedabad and a BSc in maths with economics honours from St. Xavier’s College, Mumbai.
Nisaba Godrej said, “I am delighted to be welcoming Sudhir to Godrej. His significant experience and passion for building sustainable and profitable brands and businesses aligns very strongly with our purpose at GCPL. Sudhir’s values-based leadership style also makes him a great fit with the Godrej culture. I look forward to his partnership in unlocking the amazing potential of our company and leading its next phase of growth.”
Sitapati added, “I am very inspired by the legacy of the Godrej Group, and GCPL’s purpose of bringing the goodness of health and beauty to consumers across emerging markets. I am excited about working closely with the talented GCPL team to build on the incredible work they are doing and create sustainable, long-term value for our company.”
In his previous roles, Sitapati was instrumental in creating a world-class tea business for HUL in India and leading HUL’s Soaps business in the country. A passionate marketer, he has worked closely on internationally acclaimed purpose-led marketing campaigns for some of HUL’s most iconic brands, including Surf Excel’s ‘Dirt is Good’, Lifebuoy’s ‘Have you washed your hands with Lifebuoy?’ and Brooke Bond’s ‘Taste of Togetherness’.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
