Brands
HUL seals the deal: Uprising Science takeover gets CCI nod
MUMBAI: Hindustan Unilever Ltd (HUL) is set to expand its beauty and personal care empire, acquiring a 90.5 per cent stake in Uprising Science Pvt Ltd , with the remaining 9.5 per cent to follow in two years. The Competition Commission of India (CCI) has given the green light to the transaction under Section 6(2) read with Section 5(a) of the Competition Act, 2002.
HUL, a behemoth in the FMCG space, boasts a portfolio spanning home care, beauty and personal care, and food and refreshments. Its 50+ brands include household names like Lux, Surf Excel, Lakmé, Knorr, and Kwality Wall’s. With manufacturing facilities across India and a vast distribution network, the company dominates the consumer market.
Uprising Science, the target in this acquisition, specialises in beauty and personal care, particularly skincare, body care, baby care and hair care products. The acquisition is expected to strengthen HUL’s grip on the premium beauty segment, expanding its product range and market share.
The companies argued that the deal won’t shake up India’s competitive landscape. However, they acknowledged overlaps in key markets, including skincare and haircare, as well as vertical linkages such as sales through beauty salons. The strategic move aligns with HUL’s broader push into high-growth personal care categories.
With CCI’s approval in the bag, HUL is set to make further waves in the beauty business. Expect bold moves ahead.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
