Brands
HUL aims for a #Brightfuture this Earth Day
MUMBAI: The biggest consumer goods company in the country, Hindustan Unilever Limited (HUL), does more than just a lip service to the corporate social responsibilities (CSR).
On Earth Day, the company launched a campaign on twitter with a hashtag #Brightfuture with an aim to interact with people and get them to tweet what actions people have taken for a better tomorrow.
Through the #Brightfuture campaign, HUL wants people to share ‘how through their small actions they have been able to achieve sustainable living especially for the bright future for the children.’
“A large number of people today want to adopt a sustainable lifestyle and prefer using brands that are more sustainable. It is our belief that occasions such as Earth Day provide us an opportunity to encourage people to take action by doing small things which, added together, contribute to a better society and environment,” says the HUL spokesperson.
The response has been good with many sharing tips on the same. Some of the tips shared on the company’s twitter page are: “I prefer to read online to save newspaper and print got by cutting trees,” “I’ve played ‘Dry & Safe Holi/Diwali’ for years. Now I do my bit to spread awareness regarding it,” “Enjoy sports and recreational activities that use your muscles rather than gasoline,” “Reduce travelling by using video conferencing for meetings.”
The company promises to give HUL goodies to the best tweets.
The consumer goods company which believes in a sustainable tomorrow, through its various initiatives like Project Sunlight or Help A Child Reach 5, has done its bit with an aim to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.
The Unilever Sustainable Living Plan which was launched in 2010 has three ambitious goals, all to be achieved by 2020:
1. To help more than a billion people take action to improve their health and wellbeing.
2. To halve the environmental footprint of our products across the value chain, not just those relating to manufacturing or within our direct control.
3. To source 100 per cent of their agricultural raw materials sustainably.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
