MAM
HubSpot free CRM users get access to more marketing tools
MUMBAI: HubSpot, a leading growth platform, announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front-end experience for their customers.
Growing businesses often suffer from app overload – according to a report from HubSpot Research, 82 per cent of respondents indicated that they lose up to an hour a day logging into and managing disparate systems. That lost time can be particularly damaging to a growing business that’s working with small teams and limited budgets. By bringing email and advertising tools into the free CRM, HubSpot is giving users the ability to manage those essential features in one connected system, saving them precious time and providing insight into the entire customer experience.
“Over the past decade, there has been an explosion of email marketing tools that are targeted to the needs of small or growing businesses. Unfortunately, those free or low-cost solutions are often standalone and don’t provide a full view of the customer experience,” said HubSpot CMO Kipp Bodnar.
Bodnar added, “We believe that email and CRM belong together, and that every marketer, no matter the size of their budget, should be able to see how their efforts are impacting their customers and, ultimately, their bottom line. We’re offering email as part of our free CRM to enable growing businesses to finally see how their efforts impact their customers’ experience beyond just a single email or interaction.”
“As a startup, we're always looking for new tools that will help us make an impact on a smaller budget. We often end up signing up for lots of disjointed tools, which can make it tough to get a full view of the customer journey,” said Picmonic student outreach consultant Thomas Berry. “With HubSpot's new email features, we're able to combine those automation tools with the insights we gather in the CRM. We always aim to put our customers first and with the launch of these powerful (and free) tools, we can provide them with an even better experience.”
HubSpot CRM users are now able to create contact lists and send up to 2,000 emails per month, all with an email editor that is designed with efficiency and ease of use in mind. The company also announced today that it has expanded the capabilities of the free tier of its ads tools, which previously only supported Facebook lead ads. Starting today, users of HubSpot’s free marketing tools can manage and track up to $1,000 per month of ad spend across Facebook, Google, and LinkedIn ads. The tool also includes conversion-level reporting and up to two account connections. Both features feed insights back into the CRM, giving users a full view of how prospects and customers are interacting with their business.
“The free tools offered by HubSpot enable an agency like us to introduce the concept, capabilities, and fit of HubSpot to a prospect or client early in the sales process,” said Indian HubSpot Diamond Partner Transfunnel CEO and founder Kapil Arora.
He added, “They’re able to see the power of the products firsthand, which enables us to build trust and demonstrate the value of the platform. By offering email and ads as part of the free CRM, HubSpot has created another touchpoint for us to showcase the early value and attract new clients.”
TAGS: HubSpot, HubSpot CRM, Kipp Bodnar, Thomas Berry, Kapil Arora
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
