MAM
Httpool APAC names Aatsi Desai Jasani as creative agency partner for Facebook
NEW DELHI: Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, has announced the appointment of Aatsi Desai Jasani as Httpool APAC creative agency partner for Facebook. She will report to Httpool APAC co-founder and regional managing director Sunny Nagpal.
Httpool is Facebook's authorised sales partner in eleven selected markets across Asia and Europe committed to providing a first-rate service to Facebook's existing and new clients in these markets.
"As Facebook authorized sales partner in 11 European and Asia markets, we are committed to providing extensive cross-functional support to all agencies and their brands, as well as the SMB clients. With a proven track record of driving creative solutions for brands across the APAC region, Aatsi is perfectly suited to deliver growth locally and regionally for those clients navigating the new opportunities with Facebook. Aatsi's expertise within the creative advertising space will help us provide that additional brand marketing service and leverage Facebook in a much extensive way" commented Sunny Nagpal.
On the appointment, Desai said, "Creative is one of the key drivers for good performance of Facebook campaigns, especially with larger audiences consuming content on mobile devices. At a time when content is growing and people’s attention span shortens, the right creatives for the right target audience can be a decisive factor in the success of a campaign. I am excited to be a part of this amazing and highly energized team at Httpool, and I am looking forward to doing some amazing work for the Facebook family of apps across the APAC region."
Desai has more than 15 years of experience in branding, advertising, and digital marketing. Before joining Httpool, she headed the Brand Solutions team at Affle – India, MENA & APAC region, leading their creative and technology business.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
