MAM
HRX and Eatfit unite for HRX Cafe, Pioneering a healthy eating revolution
Mumbai: HRX, a homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment, proudly introduces a groundbreaking addition to its repertoire – the HRX Cafe, strategically located in Palladium, Lower Parel, Mumbai. At the highly anticipated inauguration, a big crowd gathered to witness the unveiling of the HRX Cafe, poised to revolutionize healthy eating in the city.
HRX CEO Afsar Zaidi expressed his excitement, stating, “I am thrilled to introduce the HRX Café, an extension of the HRX brand’s philosophy. It’s more than just food; it’s a movement to empower people with choices that align with their fitness aspirations and goals. The HRX Cafe is a testimony to our commitment to supporting everyday athletes in becoming the best version of themselves.”
Post this café opening, The HRX brand envisions taking the footprints of the HRX Cafe to a wider audience. The Mumbai store’s inauguration marks the commencement of a mission to establish HRX Cafes in various locations by the year’s end. This expansion mirrors the brand’s dedication to nurturing a community of health-conscious individuals seeking nourishment and good nutrition in every meal.
Curefoods founder & CEO Ankit Nagori, echoed the sentiment, stating, “I am thrilled to collaboratively introduce HRX by EatFit Cafe in Phoenix Palladium, Mumbai. This partnership between Curefoods and HRX represents a fusion of fitness, wellness, and culinary excellence, reflecting our commitment to providing a holistic experience for our community. At HRX Cafe, we aim to nourish both body and soul, bringing together the energy of fitness with the delight of great food. It’s a step towards redefining wellness, and we can’t wait to share this exciting journey with everyone in Mumbai.”
The HRX Cafe offers a wholesome experience that seamlessly combines taste and nutrition. With an enticing menu featuring high-protein breakfast items, customizable salads, super bowls, and wholesome grab-and-go snacks, the cafe caters to health-conscious individuals and everyday athletes alike. Emphasizing protein-rich offerings, the cafe strives to inspire and support individuals in maintaining a balanced and active lifestyle.
The aspect of the HRX Cafe lies in its commitment to incorporating various millets into the recipes, with a focus on Quinoa, Millet, and Black Rice, the Café offers its patrons to make conscious dietary choices one which is align with their fitness goals. As the HRX Cafe embarks on its journey, it aspires to be a culinary destination for those seeking clean and wholesome nutrition in their daily eating routines.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
