Brands
Hrithik Roshan’s HRX teams up with CureFit for workout routine
MUMBAI: HRX – India’s first homegrown active-wear brand has announced an equity partnership with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal packs.
Bollywood actor Hritikh Roshan, founder of HRX has left no stone unturned to curate his signature workout for bringing like-minded people to becoming the best version of them. Roshan will be the global evangelist for CureFit promoting fit and healthy living.
In the same spirit, he recently welcomed other change makers like Tiger Shroff to the CureFit family, who following his mentor’s footsteps, recently launched his workout routine.
The actor has always advocated following a routine for a healthy lifestyle and with that in mind, he has introduced the ‘HRX Workout’. It draws inspiration from the regimen personally followed by Roshan which is designed by the actor and his personal fitness trainer Mustafa Ahmed.
HRX aims to revolutionise the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories.
The ‘HRX Workout’ is currently available at 36 fully functional Cult centers across Bengaluru, Gurugram, and Delhi, training more than 15,000 members.
With master trainers like Rishab Telang and Shwethambari Shetty, the aim is to provide a healthy lifestyle and motivate people to become the best version of themselves.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
