MAM
Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion
MUMBAI: Fourteen years after they won hearts with Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar, and Abhay Deol are back together this time, for a new kind of adventure. The much-speculated viral video featuring the trio has led to the reveal of Zindagi Ko Yas Bol, an exciting campaign for Yas Island that brings fans the closest thing to a sequel.
The campaign, which unfolds in a five-episode series, sees the iconic trio exploring Yas Island’s most thrilling experiences. In the spirit of their original road trip film, each of them takes on a new challenge, pushing boundaries and embracing adventure with a resounding ‘Yas’. From high-speed roller coasters to jaw-dropping experiences, the series promises nostalgia, laughter, and a reminder to live life to the fullest.
Adding to the excitement, the campaign features a brand-new jingle that encapsulates the fun and energy of Yas Island.
Miral Destinations CEO Liam Findlay said, “This campaign is about rekindling the spirit of friendship and adventure, much like the film did years ago. Yas Island is the ultimate destination for unforgettable experiences, and we’re delighted to bring this journey to life with Hrithik, Farhan, and Abhay.”
Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the campaign, added, “It’s incredible to see how the film continues to resonate with audiences. At its core, Zindagi Na Milegi Dobara was about stepping out of your comfort zone, and we’re excited to celebrate that once again.”
Fans can follow the trio’s escapades on Yas Island’s official social media channels as new episodes unlock fresh challenges and breathtaking moments. Zindagi Ko Yas Bol isn’t just a campaign—it’s an invitation to say ‘Yas’ to life’s greatest adventures!
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
