Ad Campaigns
HP launches two short films featuring Yashaswini Dayama and Ahsaas Channa
Mumbai: HP India has launched ‘Power To Do It All’ campaign, featuring its latest range of innovative HP Pavilion laptops. The campaign aims to appeal to the GenZs, who are digital natives and use technology in everything they do. Conceptualized by Lowe Lintas, the campaign focuses on real-world problems faced by students and how the HP Pavilion notebooks solve those problems.
The multi-film campaign features celebrities Yashaswini Dayama and Ahsaas Channa, reprising their roles from the ‘Alisha Garima Diaries’ campaign by HP last year. Each film showcases relatable college situations, highlighting the reasons of preferring HP Pavilion range for students buying their first laptops.
Links to the short films :
The all-new HP Pavilion with Multi-touch:
The all-new HP Pavilion with Multiports:
The latest 13th-Gen HP Pavilion range of laptops are built with cool, innovative features for the GenZs. The short films highlight the multi-touch convertible feature of the Pavilion laptops, that allows Ahsaas to do multiple tasks easily, even while in the classroom. Being equipped with multiple ports helps her connect her laptop to her tech ecosystem conveniently, without carrying a bag full of adapters. These features are showcased to make the college lives of students easier and hassle-free.
Commenting on the launch of the campaign, HP India CMO Prashant Jain said, “GenZ needs from computing are beyond the ordinary. Our endeavour at HP is to make their interaction with technology intuitive and effortless. The Pavilion range, with its mobility, design and features like touch, eye safe display, solves for GenZs’ every day challenges and new needs, as they step into the world of high school and college.”
“This campaign has been conceptualised as a multiple part content series. It takes off where we left last year, educating customers about features which meet their needs, ” he added.
Students are constantly juggling between school, tuition, extracurricular activities, and maintaining an active social life. There is always a lot to do and not enough time to do it in. HP believes that as lifestyles evolve, there is a need to provide innovative solutions to make the interplay between work and play seamless.
The ‘Power To Do It All’ campaign is live across TV, digital, and social media platforms. HP India hopes to cater to the needs of college students and establish the newest Pavilion range as the obvious choice for students buying their first laptops.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
