MAM
How to tackle lockdown woes the Schbang way
NEW DELHI: It can’t be said enough that the ongoing COVID2019 crisis has impacted the business of creative and media agencies severely. From mainline to digital, every business is facing serious problems in functioning. However, creativity has seen no dearth in its virtue during the crisis.
Mumbai-based integrated solutions agency Schbang has been one of the top performers during the term, helping its clients with out-of-the-box creative solutions, helping them stay relevant during this time of dip in sales.
They have got people growing their hair for BBlunt #GrowOutChallenge, promoting Tinder’s free passport services, and also shot a virtual commercial for Pillsbury Atta that will go live soon. The whole video has been shot virtually and directed via Hangouts, Whatsapp video, Skype etc.
Schbang founder-MD Harshil Karia shares, “8 actors from across the country are a part of this video. While the actors are chosen basis their acting capabilities, we are also keeping in mind their respective kitchen aesthetics too as this is being shot from home in their own kitchens.”
But how has the team managed to create so much of good work despite the many restrictions that the lockdown has come with? The credit can be given to a detailed work-from-home policy that Schbang created for its teams, which consists of not just work but also play.
According to Karia, the agency was quick in adapting to the work-from-home situation. “We started acting even before the lockdown was announced and sent to our employees’ homes their computer systems in advance. We also charted out rules, and also introduced several interesting activities and challenges to keep the team engaged.”
He also shared the detailed WFH Guidelines with us. The document mentions three general tips: maintaining disciplined work hours, reiterating those working hours to clients if needed, and take scheduled breaks.
Schbang has also guided its team leads to minimising the number of places they contact with members and sticking primarily to emails for coordination. They are also scheduling daily meetings to brainstorm and has limited the number of participants in those, keeping in mind people spend time on only important things.
They have also created a model for sharing feedbacks.
This has helped the agency in streamlining its processes better and work effectively in set timelines.
Apart from this, the teams across Mumbai and Bengaluru have created several WhatsApp groups to come together for certain activities such as cooking, working out (sessions in the morning and/or evening), photography, trivia/quiz, a jamming team called Schband and some indulgence into groups playing Ludo too online.
Karia shares, “These groups are buzzing daily keeping the energy and momentum going. The cooking group called Schefs of Schbang seems to be a bigger hit and we soon will be launching an Instagram page dedicated to that.”
They also have two tracks for workouts, one for the morning and one for the evening. Karia noted, “The teams come together online and workout or mediate together using some subscriptions we have from Mindhouse and cure.fit. Or just motivate each other to get out there and stay fit.”
Additionally, a live thematic quiz experience is undertaken every Sunday on various topics like Harry Potter, Friends, The world of Disney & Marvel, Brooklyn Nine-Nine, The Office, among others.
Karia concluded, “While work has not been easy and everyone's had their fair share of highs and lows in terms of energy, these team activities are helping people to stay motivated, connected, and happy. Being in a creative space, people interaction, and feeding off each other's energies is what we enjoy the most. So keeping that going even virtually is a step in the right direction for the team.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
