MAM
How Samsung helped Flipkart find its missing ‘F’
Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets were like ‘rom’, ‘itness’, ‘irst’, ‘inds’, and others.
Ideally, these words are not part of the English language but if we prefix the alphabet ‘F’ they made proper sense such as ‘from’, ‘fitness’, ‘first’, ‘find’ and others.
After the brand did its first tweet, several users pointed the error and asked ‘Where is the F’.
rom early morning jogs to late-night workouts head to our app or all your itness needs!
— Flipkart (@Flipkart) September 20, 2020
The etailer immediately responded with another tweet with missing ‘F’ and added a hashtag #WheresTheF .
We are still inding the solve. This is the irst time we are acing this problem, but i anyone knows or inds the missing letter, please tell us! #WheresTheF
— Flipkart (@Flipkart) September 20, 2020
It continued with a series of tweets for a few days with the missing word ‘F’ and engaged with the audiences asking them to find the alphabet ‘F’ for the brand while urging them to shop from the etailer across various categories of products present on the platform.
What seemed like un and games beore, has become serious now. Two whole days & we have not been able to type the letter “*”. We again request anyone with any inormation or clue, to come orward. #WheresTheF
— Flipkart (@Flipkart) September 21, 2020
On Sep 22, Samsung came to rescue Flipkart and suggested that it might know where the alphabet ‘F’ is. It tweeted a link in the ongoing twitter thread that took the audiences to the Flipkart store.
Hey @Flipkart, I think we know where your F might be. Click on the link below to see: https://t.co/7b1RJBqhJG #Samsung
— Samsung India (@SamsungIndia) September 22, 2020
Samsung had taken the front page of the Flipkart store to promote its Samsung Galaxy F41 that will be unveiled on 8 October. The page further shared a few details on the new phone and urged people to explore it when it is unveiled.
The idea behind the activation was very clear as Samsung wanted to bring the focused audiences of Flipkart to its page to create buzz and excited about its new phone. The activation became even more exciting as several brands also jumped in to participate in the ongoing trend. This included the likes of Vedantu, Axis Bank, PhonePe, Myntra, Swiggy.
Hey @Flipkart, if the F you're searching for stands for Fashion, then we've got you covered! #WheresTheF https://t.co/63Lgssp0v6
— Myntra (@myntra) September 21, 2020
Interestingly, each of these brands utilized the occasion to talk about their offerings and interact with their audiences. For instance, Vedantu, an online learning platform donned the hat of a teacher; Swiggy, an online food ordering brand, related it with the food. The network brands such as PhonePe and Myntra also participated in the banter communicating their own positioning.
@Flipkart if it's Fs you're looking for, you're at the right place! Would you like a Fast Transfer in Five seconds? #WheresTheF
— PhonePe (@PhonePe_) September 21, 2020
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
