MAM
How brands made the most out of Friendship Day on Twitter
MUMBAI: As the world celebrated Friendship Day this Sunday, some brands also bonded with their fans on Twitter to mark the relationship they share with them. From extending messages to fellow members of brand-verse on Twitter to coming out with cheesy friendship messages for fans, to hosting social media challenges for fans, the brands did all and more to make this day special. Here are some of the most creative friendship day campaigns that Indiantelevision.com came across on Twitter:
1. Amazon Prime Video India
Amazon Prime Video tagged a number of brands including Starbucks, Zomato, Ola in cheesy friendship day messages, using Shah Rukh Khan from Kuch Kuch Hota Hai as a template. Here are some of the most creative takes:
hey @spotifyindia, can you play something retro? like ‘yeh dosti hum nahi chhodhenge’ pic.twitter.com/VX3xlJJeZh
— amazon prime video IN (@PrimeVideoIN) August 3, 2019
hi @stuckbyfevicol, need your love to fix this, dost pic.twitter.com/Rwqo6jm8B5
— amazon prime video IN (@PrimeVideoIN) August 3, 2019
hi @zomatoin, you ask everyone if they had food but nobody asks you if YOU had food take! pic.twitter.com/nMD6pK5Ibu
— amazon prime video IN (@PrimeVideoIN) August 3, 2019
Other brands also followed suit and came up with some really interesting and creative friendship day messages for their users. Have a look!
2. Amul
#Amul Kool flavoured milk – share with your BFF! #HappyFriendshipDay2019 pic.twitter.com/baVT7QZ062
— Amul.coop (@Amul_Coop) August 4, 2019
3. Dharma Productions
There are many types of friendships, but if you have the #DharmaWaliDosti – keep them close!#HappyFriendshipDay2019 pic.twitter.com/BpRgb6FeNu
— Dharma Productions (@DharmaMovies) August 4, 2019
4. Google India
From epic photobombs to random, it is the photos that never made it to your social media that real friendships are made of!
This Friendship Day, we're looking for those picture-imperfect #UnseenPhotos.#HappyFriendshipDay2019 pic.twitter.com/ivpnmy7FgP
— Google India (@GoogleIndia) August 4, 2019
5. Honor India
Special friendships deserve a special band. This #FriendshipDay upgrade your friendship to a #Bandship and keep killin it together! All of August, celebrate Bandship Month with #HONOR.pic.twitter.com/DXOd0FoDBI
— Honor India (@HiHonorIndia) August 4, 2019
6. Manforce India
Take care of your little friend.#HappyFriendshipDay #HappyFriendshipDay2019 #FriendsForever #ManforceCondoms pic.twitter.com/KG2nxvY9oW
— Manforce Condoms (@ManforceIndia) August 4, 2019
7. Maxxis Tyres
A reliable friend who’ll be there for you at every twist and turn of your journey. Maxxis wishes you #HappyFriendshipDay#MaxxisTyres #FriendshipDay pic.twitter.com/ydY9SL0HeW
— Maxxis Tyres India (@MaxxisTyreIndia) August 4, 2019
8. Netflix India
This Friendship Day, remember to wish the person you've never met whose account you're using. #HappyFriendshipDay2019
— Netflix India (@NetflixIndia) August 4, 2019
9. Red Chillies Entertainment
It’s time to celebrate friendships with a twist!#HappyFriendshipDay #HappyFriendshipDay2019 pic.twitter.com/QvlzaAcDYo
— Red Chillies Entertainment (@RedChilliesEnt) August 4, 2019
10. SBI Life Insurance
Hey @TheOfficialSBI, here’s to a partnership people will cherish for a lifetime. Happy #FriendshipDay in advance! #ForFriendship pic.twitter.com/0FYjtDFvmI
— SBI Life Insurance (@SBILife) August 3, 2019
11. UP Police
A friendship for keeps !#FriendshipDay #FriendshipDay2019#HappyFriendshipDay2019 pic.twitter.com/b8cK1j5460
— UP POLICE (@Uppolice) August 4, 2019
12. Vivo India
#ContestAlert Pranks, trolls and endless laughter. That’s Sara & Aditya's style of friendship. What’s yours? Comment with a selfie using #FriendsWithStyle and tag @Vivo_India to stand a chance to win the #vivoS1.#ItsMyStyle #HappyFriendshipDay TnC : https://t.co/kFBYlCwbAF pic.twitter.com/P810xQjcYz
— Vivo India (@Vivo_India) August 2, 2019
13. YouTube India
Friendship is tagging your friend in memes. #HappyFriendshipDay2019 pic.twitter.com/CClYhUX2Pr
— YouTube India (@YouTubeIndia) August 4, 2019
14. Zee 5
Age is just a number! #FriendsNotJudges #FriendshipDay pic.twitter.com/zPN67xFvND
— ZEE5 (@ZEE5India) August 3, 2019
15. Gaana
A true friend always makes us go 'Tere Jaisa Yaar Kahan, Kahan Aisa Yaarana'!
Here's wishing everyone a #HappyFriendshipDay2019: https://t.co/B6C4hnNRpq pic.twitter.com/mqeOmFUF6g— Gaana (@gaana) August 4, 2019
Risk and return maintain inverse proportionality within mutual funds – higher potential rewards accompany elevated volatility, while stability demands lower expectations. SEBI’s Riskometer (1-5 scale) standardizes visualization, but quantitative metrics reveal nuanced relationships across categories and market cycles.
Fundamental Risk-Return Relationship
Equity funds (Riskometer 4-5) deliver historical 12-16% CAGR alongside 18-25% standard deviation—large-cap 15% volatility, small-cap 30%+. Debt funds (1-2) yield 6-8% with 2-6% volatility. Hybrids (3) average 9-12% returns, 10-14% volatility.
Sharpe ratio measures return per risk unit – equity 0.7-0.9, debt 0.5-0.7 over complete cycles. Higher risk categories compensate through return premium capturing economic growth.
Volatility Metrics Explained
Standard Deviation: Annual NAV return dispersion—equity 18-22%, debt 4-6%.
Maximum Drawdown: Peak-to-trough losses – equity 50%+ (2008), debt 8-12%.
Beta: Market sensitivity – equity 0.9-1.1, debt 0.1-0.3.
Sortino Ratio focuses downside volatility—equity 1.0-1.3 favoring recoveries.
Value at Risk (VaR) estimates 95% confidence, worst 1-month loss: equity 10-15%, debt 1-2%.
Category Risk-Return Profiles
Large-cap equity: 12-14% CAGR, 15% volatility, Sharpe 0.8.
Mid/small-cap: 15-18%, 22-30% volatility, Sharpe 0.7.
Corporate bond debt: 7-8%, 4% volatility, Sharpe 0.6.
Liquid funds: 6.5%, <1% volatility—capital preservation.
Credit risk debt: 8.5%, 6% volatility—yield pickup.
Hybrids: 10-12%, 12% volatility—balanced exposure.
Review types of mutual funds specifications confirming mandated asset allocations driving profiles.
Historical Risk-Return Tradeoffs (2000-2025)
Complete cycles: Equity 14% CAGR/18% volatility; 60/40 equity/debt 11%/11% volatility; debt 7.5%/5% volatility. Bull phases (2013-2021): equity 18%, debt 8%. Bear markets (2008, 2020): equity -50%/+80% swings, debt -10%/+10%.
Inflation-adjusted: Equity 8% real CAGR; debt 1.5% real—growth funding requires equity allocation.
Risk Capacity Assessment Framework
Short-term goals (1-3 years): Riskometer 1-2 (liquid/debt), 2-4% real returns. Medium-term (5-7 years): Level 3 (hybrid), 4-6% real. Long-term (10+ years): Level 4-5 (equity), 6-9% real.
Personal factors: Age (younger = higher risk), income stability, emergency fund coverage, other assets. Drawdown tolerance—20% comfortable vs 40% discomfort signals capacity limits.
Portfolio Construction Principles
Diversification: 60/40 equity/debt reduces volatility 40% versus equity-only while capturing 80% returns.
Correlation: Equity/debt 0.3 average enables smoothing.
Rebalancing: Annual drift correction sells outperformers (equity +25%), buys underperformers (debt -5%).
Style balance: Large-cap stability offsets mid-cap growth volatility.
Quantitative Risk Management Tools
Sharpe Ratio: >1.0 indicates efficient risk-taking.
Information Ratio: Alpha per tracking error.
Downside Deviation: Focuses losses only.
Stress Testing: 2008 scenario simulations reveal portfolio behavior extremes.
Conclusion
Higher mutual fund risk levels correlate with elevated return potential – equity 12-16% amid 18-25% volatility versus debt 6-8%/4-6%. Risk capacity matching, category diversification, rebalancing discipline, and quantitative metric interpretation align portfolios with personal tolerance across economic cycles.
Disclaimer: Investments in the securities market are subject to market risk, read all related documents carefully before investing.
