MAM
Housing.com sweeps five awards for ‘Look Up’ campaign
MUMBAI: Housing.com bagged five awards at the National Award for Marketing Excellence hosted by CMO Asia. It won in five key categories including ‘Brand Excellence in e-commerce and Internet Business Sector,’ ‘Emerging Brand Award’ and ‘Best New Brand, Product and Service Launch.’
Recognizing the success for Housing.com’s marketing campaign ‘Look Up,’ the company was also awarded ‘Marketing Campaign of the Year’ and ‘Best Use of Social Media.’
National Award for Marketing Excellence recognises organisations and marketers who have achieved extraordinary success for innovative and effective marketing practices. The platform awards marketers who have pushed their brands to measured success through sound and innovative marketing strategies.
Housing.com chief marketing officer Pratik Seal said, “We are thrilled with the accolades and recognition Housing.com’s ambitious ‘Look Up’ campaign has received. The team zealously worked hard to not only push limits in terms of ideation but also executing this mammoth campaign. CMO Asia Awards is known to recognize excellence in marketing; it is a matter of great pride that our first brand campaign has been well received by the marketing fraternity.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
