MAM
Housejoy breaks the stereotype through their campaign ‘ShesTheFan’
BENGALURU: Cricket in India is a religion and Indians follow it devotedly. Men are as much of its followers and women are but on Indian television and commercials we see only men, of all ages and background, cheer on their favourite team. Why do we follow such clichés? Why are women not shown cheering with as much gusto and enthusiasm? Enter Housejoy’s latest video which intends to break the stereotype.
As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style! In the ad, women are seen enjoying beauty services at their home while watching cricket.
So, this IPL season, sit back, relax and let Housejoy pamper you. Because #ShesTheFan.
The film has been directed by Saad Khan, founder and creative head of Centerstage. He is Bollywood and Hollywood Director.
Nikhil Kumar, Head of Marketing-Housejoy says, “Being the leader in beauty services at home, we have received many requests this season. Women love to order our beauty services and get pampered at home while watching cricket with friends/family. Strangely this insight has never been showcased on any cricket ad or spots who mainly reflect it as a game only viewed or enjoyed by men of all ages across the country. Since IPL is the flavour of the season, we decided to feature this unique consumer insight in this video.”
Talking about the film, Saad Khan Creative Director at Centrestage says, “Women enjoying cricket hasn’t been depicted before and with this film we really wanted to celebrate women. We have tried to bring an emotional aspect to the film and show the love of cricket from the nation. It was great to work with these lovely bunch of ladies who really know how to have fun.”
Here is the video – https://www.youtube.com/watch?v=0W1xJ0hcx3E&feature=youtu.be
Credits
Creative Agency: Centrestage
Director: Saad Khan
Script Writer: Ajay Bhaskar
Script Supervisor: Centerstage
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
