Brands
House of Hiranandani onboards Madchatter Brand Solutions as its PR partner
Mumbai: House of Hiranandani has signed Madchatter Brand Solutions as its PR partner. The agency will oversee promoting House of Hiranandani’s developments and overseeing the company’s media communication and reputation management.
The association aims to develop and maintain House of Hiranandani’s position as India’s leading developer that is responsible for creating some of the most iconic residential landmarks in Mumbai, Chennai and Bangalore. House of Hiranandani has a four-decade legacy and is credited towards building neighbourhoods like Powai in Mumbai. Etched on premium architectural pillars, focus on sustainability and integrated community living, House of Hiranandani has over 40.23 million sq.ft expanse of properties across major cities in India.
Madchatter will work with House of Hiranandani to increase its brand recall and equity among Indian consumers while focusing on the company’s mission towards sustainability and horticulture.
On this partnership, House of Hiranandani VP marketing strategy Prashin Jhobalia said, “We found Madchatter’s ideas refreshing and their research on the industry was insightful. Their energy and rigour towards our goals has made them good partners of growth for us. We hope to pave the way for interesting communication campaigns and brand building soon.”
Madchatter founder Rachna Baruah added, “House of Hiranandani occupies a unique position in the Indian real estate market, transforming the industry benchmark in real estate ethos and aesthetics. By leveraging our media connections and industry strategic ideas, we hope to increase the developer’s share of voice, maintain public recognition, and elevate their image in the industry. We’re excited to learn from them and be inspired to do more clutter-breaking work.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
