Brands
Hot Wheels creates longest track in Mumbai mall
MUMBAI: Mattel’s Hot Wheels has executed a unique and innovative activity to create a memorable experience for kids from age group of 6 – 10 years. The ‘Make it Epic’ event is currently underway at Phoenix Market City, Kurla in Mumbai.
The main attraction of the event is the tallest and longest Hot Wheels track, measuring 21 feet in height and 110 feet in length with five continuous loops for a thrilling experience.
Hot Wheels has brought to life it’s iconic play pattern of launch, loop and race by creating a larger than life trackset where a child can launch his Hot Wheels car and perform stunts. ‘Make it Epic’ activation which was successfully executed in malls across 4 cities- Mantri Mall (Bangalore), Oberoi Mall (Mumbai), Ambience Mall (Gurgaon) and Pacific Mall (Dehradun).
“Hot Wheels is committed to delivering thrilling vehicle experiences and building a larger than life version of a track set just amplifies the thrill of watching your Hot Wheels car race and perform stunts,” said Mattel marketing head Lokesh Kataria.
Speaking on the association, Phoenix Marketcity Kurla president Rajendra Kelkar said, “Phoenix Marketcity, Kurla is a hub for shopping and entertainment. At the mall we have always encouraged fun activities for children and we are glad to associate with Hot Wheels to build a larger than life version of a track set at the mall. We look forward to hosting many more such events.”
With Children’s Day right around the corner, kids couldn’t have asked for more!
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
