MAM
Horlicks Women’s Plus partners with Apollo Clinics to offer free Vitamin-D testing
Mumbai: Hindustan Unilever Ltd’s (HUL) Horlicks Women’s Plus has launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin-D deficiency and bone health amongst women. The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening.
In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin-D test for all the women over the age of 30 across all Apollo clinics in Hyderabad, Delhi, Mumbai, Pune, Kolkata, Bengaluru, and Chennai this month. The testing would also be complemented with free doctor’s counselling, said the brand.
According to a statement, “Nine out of 10 women in India have a Vitamin-D deficiency. Post the age of 30, bone density starts declining. If preventive action is not taken, it can lead to musculoskeletal pains, risk of fractures, and osteoporosis at old age. Vitamin-D is critical in helping your bones absorb calcium, but unfortunately the deficiency in India is widespread with low awareness.”
“Horlicks Women’s Plus is clinically proven to help improve bone strength in six months, contains 100 per cent RDA of Calcium, Vitamin D and Vitamin K2,” it further said.
“With a clear purpose of driving a culture of wellbeing in India, as the market leader in women’s wellbeing, HUL is extremely glad to partner with Apollo Group in the effort to increase awareness of the optimal nutrition, physical exercise, and regular screening tests as a practice,” said HUL vice president – nutrition Krishnan Sundaram. “We are starting this journey with a Joint Awareness Campaign on Horlick’s Women’s Plus, which is a clinically proven bone health nutritional beverage, from the Horlicks portfolio. We believe it can make a difference to awareness levels and subsequently reduce the burden of Vitamin D deficiency in India.”
To date, 18000+ women have got themselves tested in the campaign. The campaign is generating significant improvement in awareness of both Vitamin-D deficiency and bone health. This will be instrumental in driving the culture of well-being and preventive healthcare in India, said the brand in a statement.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
