MAM
Horlicks Women’s Plus partners with Apollo Clinics to offer free Vitamin-D testing
Mumbai: Hindustan Unilever Ltd’s (HUL) Horlicks Women’s Plus has launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin-D deficiency and bone health amongst women. The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening.
In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin-D test for all the women over the age of 30 across all Apollo clinics in Hyderabad, Delhi, Mumbai, Pune, Kolkata, Bengaluru, and Chennai this month. The testing would also be complemented with free doctor’s counselling, said the brand.
According to a statement, “Nine out of 10 women in India have a Vitamin-D deficiency. Post the age of 30, bone density starts declining. If preventive action is not taken, it can lead to musculoskeletal pains, risk of fractures, and osteoporosis at old age. Vitamin-D is critical in helping your bones absorb calcium, but unfortunately the deficiency in India is widespread with low awareness.”
“Horlicks Women’s Plus is clinically proven to help improve bone strength in six months, contains 100 per cent RDA of Calcium, Vitamin D and Vitamin K2,” it further said.
“With a clear purpose of driving a culture of wellbeing in India, as the market leader in women’s wellbeing, HUL is extremely glad to partner with Apollo Group in the effort to increase awareness of the optimal nutrition, physical exercise, and regular screening tests as a practice,” said HUL vice president – nutrition Krishnan Sundaram. “We are starting this journey with a Joint Awareness Campaign on Horlick’s Women’s Plus, which is a clinically proven bone health nutritional beverage, from the Horlicks portfolio. We believe it can make a difference to awareness levels and subsequently reduce the burden of Vitamin D deficiency in India.”
To date, 18000+ women have got themselves tested in the campaign. The campaign is generating significant improvement in awareness of both Vitamin-D deficiency and bone health. This will be instrumental in driving the culture of well-being and preventive healthcare in India, said the brand in a statement.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
