MAM
Horlicks’ new TVC addresses critical need of supporting immunity
MUMBAI: In line with Horlicks’ continuous commitment to nutrition, the brand has launched a new TVC highlighting how Horlicks*, consisting of immunity supporting nutrients like Zinc, Vit C and Vit D, can help support the body's defences.
With ‘Work from Home’ being the new normal, individuals are stretching themselves every day, balancing work from home and work at home. In these times, it is essential to look after each of the family members. Today, healthcare professionals are putting up a tough fight in the hospitals and their own immunity is critical to continue this battle. The new TVC beautifully captures this aspect with a thoughtful husband, making sure that his wife, a medical practitioner, is getting the immunity nutrients every day, to support her immunity in this fight.
HUL executive director foods and refreshment Sudhir Sitapati said, “In our battle against this pandemic, it is crucial to understand what each of us can do at an individual level. With this TVC, we aim to highlight the need for stronger immunity which is essential in these trying times. Balanced nutrition is important, especially when the immune system needs to be in optimal condition. Horlicks has Zinc, Vitamin C and Vitamin D – key nutrients known to support immunity. Recently, we also committed to donating packs of Horlicks to all major Covid hospitals in 12 key cities to help support immunity of health care workers and providers as they continue their tireless fight against coronavirus.”
FCB Ulka CCO Swati Bhattacharya said, “Caregivers are left with little or no bandwidth to care for themselves when it comes to nourishment. Be it the quintessential homemaker or the ones now in front line, battling the pandemic. Making a cup for Horlicks for people we care about, not only provides them with immunity supporting nutrients, but also comforts them."
Adhering to government’s orders to maintain social distancing, the entire TVC was made indoors by a production team of two. Additionally, the technical team further helped in completion of the TVC while working remotely from their homes.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
