MAM
Hoopr hits a global note with key leadership move
MUMBAI: Hoopr is turning up the global volume. India’s leading music licensing platform has announced the appointment of Deborah Smith as its head of international licensing & sync, signalling a bold new chapter in its global growth symphony.
Based in the UK, Smith will lead Hoopr’s international expansion, forging partnerships with global labels, boosting cross-border sync deals, and amplifying Hoopr’s 22,000 plus track catalogue of Hindi cinema, Indie, and regional music for worldwide audiences.
With marquee collaborations already in place with Yash Raj Films Music, Merchant Records, and others, Hoopr has redefined how brands and creators can legally and easily license trending Indian music. The company’s partnership with IPRS further ensures transparency and fair artist remuneration, making Hoopr a trusted bridge between creators, labels, and brands.
“Hoopr sits at the intersection of creativity and technology,” said Smith. “I’ve worked in the Indian market for years and have seen its vibrant musical pulse up close. My mission is to take that sound to new global stages.”
Hoopr co-founder and CEO Gaurav Dagaonkar called Smith’s appointment “a defining moment,” adding that her experience in publishing and sync will help the company accelerate its international ambitions and unlock new revenue streams for artists.
With over a decade of experience in the global music industry, including leadership roles at Horus Music and Anara Publishing, Smith has worked with brands like Apple, UEFA, Netflix, and Asian Paints, while championing India’s independent artists on the world stage.
For Hoopr, this move isn’t just business, it’s a beat that connects cultures. With Smith at the helm, the platform is ready to take Indian music from local playlists to global charts.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
