Brands
Honey, I Shrunk the Stress Nutrica sweetens wellness with new DVC
MUMBAI: If mornings had a flavour, Nutrica seems convinced it should be honey glazed. The lifestyle and wellness brand under BN Agritech has rolled out a warm, slice-of-life digital campaign for Nutrica Bee Honey, celebrating how one simple, natural ritual can quietly power an entire family’s day.
Set inside a contemporary Indian home, the film flows through the familiar morning chaos breakfast sizzling on the stove, a parent juggling laptops and lunch boxes, and a child racing against the school-bus clock. In the middle of this everyday whirl, a spoon of Nutrica Bee Honey slips easily into the family’s routine, a tiny habit that claims to offer clean energy, purity and a moment of balance before the day takes over.
The campaign hinges on a relatable insight: wellness is built not through grand lifestyle overhauls but through small, consistent choices. The film positions honey as that everyday essential, a morning fitness boost for adults, a warm immunity drink during seasonal change, or a quick burst of natural energy for kids.
Nutrica director and business head of FMCG vertical Sparsh Sachar says the campaign mirrors what modern families genuinely want, “Wellness today must be effortless. People are seeking cleaner ingredients and products that naturally fit their rhythm. Nutrica Bee Honey, with its purity and traceable sourcing, makes everyday wellness intuitive and meaningful.”
Available across 14 cities including Delhi, Mumbai, Pune and Chandigarh, Nutrica Bee Honey comes in three variants tailored to daily needs:
● Multifloral for a natural energy lift
● Lemon for morning fitness and weight-management rituals
● Tulsi for stronger immunity and seasonal comfort
Each variant leans into a different routine, reinforcing the brand’s message of wellness woven seamlessly into the morning flow.
The DVC is now live across Youtube, Instagram, Facebook and LinkedIn, offering a peek into the gentle, honey-powered rhythm Nutrica wants to weave into Indian homes.
With this campaign, Nutrica keeps its positioning simple, better mornings aren’t built by magic just by choosing the right spoonful at the right moment.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
