Brands
Honey, I Shrunk the Stress Nutrica sweetens wellness with new DVC
MUMBAI: If mornings had a flavour, Nutrica seems convinced it should be honey glazed. The lifestyle and wellness brand under BN Agritech has rolled out a warm, slice-of-life digital campaign for Nutrica Bee Honey, celebrating how one simple, natural ritual can quietly power an entire family’s day.
Set inside a contemporary Indian home, the film flows through the familiar morning chaos breakfast sizzling on the stove, a parent juggling laptops and lunch boxes, and a child racing against the school-bus clock. In the middle of this everyday whirl, a spoon of Nutrica Bee Honey slips easily into the family’s routine, a tiny habit that claims to offer clean energy, purity and a moment of balance before the day takes over.
The campaign hinges on a relatable insight: wellness is built not through grand lifestyle overhauls but through small, consistent choices. The film positions honey as that everyday essential, a morning fitness boost for adults, a warm immunity drink during seasonal change, or a quick burst of natural energy for kids.
Nutrica director and business head of FMCG vertical Sparsh Sachar says the campaign mirrors what modern families genuinely want, “Wellness today must be effortless. People are seeking cleaner ingredients and products that naturally fit their rhythm. Nutrica Bee Honey, with its purity and traceable sourcing, makes everyday wellness intuitive and meaningful.”
Available across 14 cities including Delhi, Mumbai, Pune and Chandigarh, Nutrica Bee Honey comes in three variants tailored to daily needs:
● Multifloral for a natural energy lift
● Lemon for morning fitness and weight-management rituals
● Tulsi for stronger immunity and seasonal comfort
Each variant leans into a different routine, reinforcing the brand’s message of wellness woven seamlessly into the morning flow.
The DVC is now live across Youtube, Instagram, Facebook and LinkedIn, offering a peek into the gentle, honey-powered rhythm Nutrica wants to weave into Indian homes.
With this campaign, Nutrica keeps its positioning simple, better mornings aren’t built by magic just by choosing the right spoonful at the right moment.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
