Brands
Honey, I Shrunk the Stress Nutrica sweetens wellness with new DVC
MUMBAI: If mornings had a flavour, Nutrica seems convinced it should be honey glazed. The lifestyle and wellness brand under BN Agritech has rolled out a warm, slice-of-life digital campaign for Nutrica Bee Honey, celebrating how one simple, natural ritual can quietly power an entire family’s day.
Set inside a contemporary Indian home, the film flows through the familiar morning chaos breakfast sizzling on the stove, a parent juggling laptops and lunch boxes, and a child racing against the school-bus clock. In the middle of this everyday whirl, a spoon of Nutrica Bee Honey slips easily into the family’s routine, a tiny habit that claims to offer clean energy, purity and a moment of balance before the day takes over.
The campaign hinges on a relatable insight: wellness is built not through grand lifestyle overhauls but through small, consistent choices. The film positions honey as that everyday essential, a morning fitness boost for adults, a warm immunity drink during seasonal change, or a quick burst of natural energy for kids.
Nutrica director and business head of FMCG vertical Sparsh Sachar says the campaign mirrors what modern families genuinely want, “Wellness today must be effortless. People are seeking cleaner ingredients and products that naturally fit their rhythm. Nutrica Bee Honey, with its purity and traceable sourcing, makes everyday wellness intuitive and meaningful.”
Available across 14 cities including Delhi, Mumbai, Pune and Chandigarh, Nutrica Bee Honey comes in three variants tailored to daily needs:
● Multifloral for a natural energy lift
● Lemon for morning fitness and weight-management rituals
● Tulsi for stronger immunity and seasonal comfort
Each variant leans into a different routine, reinforcing the brand’s message of wellness woven seamlessly into the morning flow.
The DVC is now live across Youtube, Instagram, Facebook and LinkedIn, offering a peek into the gentle, honey-powered rhythm Nutrica wants to weave into Indian homes.
With this campaign, Nutrica keeps its positioning simple, better mornings aren’t built by magic just by choosing the right spoonful at the right moment.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
